SC Pictures | United Way - Live United :60 | Director Stewart Cohen
The video presents an inspirational PSA for United Way’s Live United campaign, delivered in a rhythmic, persuasive voiceover. It strings together a series of “When we … united” statements that outline the organization’s vision: dreaming together to shape a desired future; inspiring collective action to turn dreams into reality; achieving education for students; lifting friends into jobs that match their talents; thriving with health as the greatest wealth; building on education, income, and health as the foundations of opportunity; sharing to reveal collective strength; giving to invest in a better tomorrow; leading to create an unstoppable force; and living united to place opportunity in the hands of all North Texans. The piece culminates in a concise call to action—“Give. Advocate. Volunteer.”—encouraging viewers to support United Way’s mission of education, employment, and health for the community.
