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In this brief monologue, Stewart Cohen explains why he was attracted to acquiring Superstock, highlighting the Devaney Collection—a trove of 1950s‑60s New York advertising photographs. He describes using this vintage archive as the foundational layer of Superstock’s broader image library, which also includes contemporary works and a sizable fine‑art segment. Cohen notes that the fine‑art collection is actively licensed to books, schools, and other users, emphasizing the strong demand for high‑quality imagery across educational and publishing markets.

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