A creative team briefs improvisers on the story and message, then lets them loose to generate material. The unscripted approach produces surprisingly effective and humorous results that a full script wouldn't have hit.
Another thing we've done, and I've done this recently again, is we had a script and I pitched the idea that I think it just needs to be kind of humorous. Why don't we go with an improv troupe? And we've done that where we just, we get the improv troupe in, they know the story, what we're trying to tell, what the spot is, and we just say go. Yeah. And you let these improv people go and it's amazing.
