Stewart CohenDirector/DP/Photographer, Stewart Cohen Pictures · Director/DP/Photographer @ Stewart Cohen Pictures | Film Production

The Secret to Making Corporate Videos People Actually Watch

5 Aug 2026 · 0 min

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0:26

In this segment, the speaker explains that even highly technical corporate and industrial videos can become engaging by employing storytelling. He argues that while corporate audiences understand processes, the key to capturing attention is to frame those processes within universal stories that anyone can relate to and understand. The main challenge is crafting narratives that translate specialized procedures into broadly relatable content.

We've done very highly, you know, technical corporate pieces as well. And a lot of those are storytelling, I think, because people in the corporate, like in, say, in the industrial world, I mean, they understand processes are processes. And I think if you could tell a good story about a process, the challenge there, I think, is to try to make universal stories that everyone can, you know, relate to and understand.