Stewart CohenDirector/DP/Photographer, Stewart Cohen Pictures · Director/DP/Photographer @ Stewart Cohen Pictures | Film Production

The Secret to Winning Clients Isn’t What You Think

3 Jun 2026 · 0 min

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0:26

In this segment, the speaker explains that prospective clients typically begin their evaluation of a business by examining its website and then extending their research to social media profiles and any other online links related to the company or its owner. During this investigation, they look for both positive signals such as accolades and negative signals such as complaints. Consequently, the speaker stresses that businesses must ensure their online presence presents an authentic and accurate picture, because this is what potential clients will see and judge.

People are looking at your website first and they're going to dig in. And sometimes they look, never mind your website, they're going to look at your social. You know, they might look at any other links they could find about you, the owner, or about the company. They're going to look for accolades or they're going to look for complaints. So it's really up to us to paint an authentic, real picture because people will see it.