Stewart Cohen recalls directing a Frito-Lay commercial where Garth Brooks played a receptionist and improvisational actors approached him without scripts. The risky, unscripted approach generated authentic, funny moments that outperformed traditional joke-based ads, giving the team abundant material to choose from.
Uh, we did a commercial with Garth Brooks where he was the receptionist at Frito-Lay, and it was just improv actors coming up to him at the receptionist desk. And it was really funny because we didn't know what they were gonna say and we didn't know what his response was gonna be. And I mean, that's kind of a gutsy thing for an agency to, to be okay with. Yeah. And for a client to be okay with. But I think it was super successful as opposed to like a real canned joke that So this way we had a lot to choose from, and I think it was pretty fun.
