A production company owner realized good work alone doesn't cut it anymore. As the industry got crowded, quality pictures and videos stopped being enough to win clients. Now you have to actively differentiate your brand to stand out.
I didn't learn about brand differentiation until later because I just thought, and even in my, my production company world, well, we have a company and we're good, you know, and you never realize until the field gets really crowded, wow, how do I stand out in this field? Yeah. It used to just be you do good work or you have good pictures or you have good videos. And now, of course, there's so many people are all playing in the same sandbox. It's like, okay, you really need to differentiate.
