People conform to group behavior, so marketers should highlight how many creators use a product or how much money clients made. A 1950s study found 75% of participants gave wrong answers just to match the majority. Copy like "over 10,000 creators are using these" makes a pitch feel safer.
Moving on to number 4 of the call to actions, which is the social proof call to action, or better yet, follow the herd. Because when in doubt, people always follow the crowd, and that's the conformity bias. To give you an example, something like this would be exploiting that call to action: over 10,000 creators are using these script templates, or it's what our clients use to generate an extra 6 figures in his business in 90 days. Reason being is because social proof makes your call to actions way safer to say yes to. There was a conformity study that happened in the 1950s, and it found that 75% of people gave the the wrong answer to basic questions just to go with the group answer. If others are already clicking, joining, and/or subscribing, say it. You're not selling, you're proving.
