Kyle Fernandez, a content agency owner with hundreds of millions of views for clients, explains how dual-process theory from Daniel Kahneman's Thinking, Fast and Slow applies to YouTube. Most click decisions happen in the brain's fast, automatic mode, not through deliberate thought. Creators who align titles and thumbnails with this quick thinking get more views.
why the human brain decides to make that decision and click on a video with real research backing everything that I'm saying. You know anything about me, you know I'm obsessed with psychology and I've owned a content agency for the last 7 years and have garnered hundreds of millions of views and generated tens of millions of dollars for all of our clients over the last several years. And I spend loads of time learning these things so I could give my clients the greatest results and continue growing my business. And once you understand how viewers think, you could design your titles and thumbnails that they just simply can no longer Now the first thing is, let's start with dual process theory, made famous by Nobel Prize-winning psychologist Daniel Kahneman, who wrote in Thinking Fast and Slow, much of what you think as of thinking is actually remembering.
