Social media searches are up 52% as people abandon Google for discovering businesses. Consumers now rely on platforms like Instagram and TikTok instead of typing queries into search engines.
Reason being is because there's a 52% increase in how people are searching for businesses. So when I did my talk, I also dove into how people are finding businesses. And one of the shocking ways is through social media. There is a massive decrease in the way that people are looking for things. In fact, the traditional way of just popping up Google and looking for something is dying down.
