COVID pushed businesses online in 2020, suddenly creating huge demand for digital marketing agencies. Influencers like Iman Gadzhi then hyped SMMA as a get-rich-quick path, turning a real market need into a mania that exploited people with false promises of easy wealth.
So 2020 was a turning point for a lot of people. More businesses realized they needed an online presence to survive. This led to a massive boom in demand, and suddenly everyone wanted to start their own agency. Shortly after 2020, this led to the exaggeration phase. This is where all influencers were teaching you and talking about their SMMA and showing you how you can get rich doing so. In fact, many big figures, one that you may know, like Iman Gadzhi, and we all know one of the best ways to start a revolution is to sell poor people on a dream. And this is where the mania happened around the term SMMA.
