Your brain processes 11 million sensory inputs per second but consciously notices only 40. Kyle Fernandez explains why titles and thumbnails work by interrupting patterns, not by looking pretty. Most creators miss this and design for aesthetics instead of attention.
Level 1 is the pre-attention, basically before they know you even exist. We start before the viewer can even make a conscious decision because attention doesn't begin with awareness, it begins with pattern interruption. Reason being is because the brain receives over 11 million sensory inputs per second, and I didn't just make that up. In fact, Dr. Timothy, who was a Harvard psychologist, came up with this, but we can only process about 40 of them. That's why your title and thumbnail aren't content, they're cognitive filters. That's where most people get it wrong. They don't see their content as a cognitive decision. They see it as, how can I make it more graphically pleasing or more catchy?
