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Kyle Fernandez argues that scripts limit your delivery and persuasiveness. Rehearsal, not reading, is what transforms a script into a great video. When you rehearse enough to speak with authority, viewers trust you more.
Kyle Fernandez argues that scripts limit your delivery and persuasiveness. Rehearsal, not reading, is what transforms a script into a great video. When you rehearse enough to speak with authority, viewers trust you more.
If you're a content creator and you want to be a better speaker and you think that scripts are going to make you be a better speaker, you're completely wrong. Now, there's a lot of attributes that go into making a successful video, and I'm pretty sure you've heard them all. But in today's video, I'm not gonna talk about any of those cliché ones. In fact, this very variable that you can have inside of your videos will make you exponentially better than everyone else. And this is the exact same variable that all of the clients inside of my content creation agency exploit to make sure that all of their videos have the best potential at persuading an audience on the points that they have. Robert Greene wrote a book called The 33 Strategies of War. One of the most important strategies is to shape their perspective. As a content creator, how do you actually shape your viewers' perspective? Because that is one of the most important things you can do. And if you're a content creator, then you know that's 100% true. But how do you actually do that? And no, it's not better scripts. In fact, you need to stop relying on scripts to make good content. What you need to rely on is rehearsing, because rehearsing is going to be the very thing that will take a good script to a great video, or take a bad video to a good video. If you rehearse your content, you will speak with way more authority, and authority breeds competence in the viewer's eyes.
