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Kyle Fernandez explains how your brain filters 11 million sensory inputs per second down to 40 you notice. Titles and thumbnails work as pattern interrupts that decide if someone even considers your content, not visual polish.
Kyle Fernandez explains how your brain filters 11 million sensory inputs per second down to 40 you notice. Titles and thumbnails work as pattern interrupts that decide if someone even considers your content, not visual polish.
Level 1 is the pre-attention, basically before they know you even exist. We start before the viewer can even make a conscious decision because attention doesn't begin with awareness, it begins with pattern interruption. Reason being is because the brain receives over 11 million sensory inputs per second, and I didn't just make that up. In fact, Dr. Timothy, who was a Harvard psychologist, came up with this, but we can only process about 40 of them. That's why your title and thumbnail aren't content, they're cognitive filters. That's where most people get it wrong. They don't see their content as a cognitive decision. They see it as, "How could I make it more graphically pleasing or more catchy?"
