Kyle Fernandez argues that 90% of retail businesses already maintain active presences on at least two social platforms as of 2025, and predicts that by 2030 every business will employ a content team including editors and videographers to manage content across channels.
Now, it's not only people and individuals that are starting new accounts that will potentially become influencers one day that need a team. They need editors, they need videographers. We also have businesses. So over 90% of retail businesses have two social platforms which they use very actively. And it is only 2025. If we were to look out a decade, I'm forecasting that every single business will make sure that there is a social media manager for all of their platforms, managing all the content, distributing it and editing it.
