Kyle Fernandez argues that SMMA agencies don't fail because the market is saturated, but because most founders are creatives stuck in an artistic mindset. They lack the business skills and drive needed to scale beyond freelance work.
So now that you're up to speed on where it started and how it evolved, where does that leave us now moving forward into 2025 and onward? A lot of people say that SMMA are saturated, but here's the truth. It's not even close. Yes, a lot of people are trying to start their own agencies, but most of them fail because, because they lack a multitude of things. A lot of the times you have people that are creatives, like an editor, an artist, or somebody that's just fascinated with online art. They are freelancers and they typically always stay that way and they don't really ever start a business. Business because their passion isn't really starting a business. This is why a lot of SMMA fail, because the people trying to run the business are stuck being the artist. And when you're stuck being an artist, you can't run a business.
