Kyle Fernandez, who built a 7-figure content agency, says successful people ignore generic coffee requests and "pick your brain" pitches. They only respond when you've created something of value first, giving them a real reason to engage with you.
We've all heard the saying, your network is your net worth. And while that's 100% true, you're never going to get the chance to network with those kinds of people that have greater net worth than you if you don't understand this key principle. Now, why even listen to me? Because I've built a 7-figure business in the content creation agency world, and the only way I did this was through this exact principle that I'm going to be telling you about on this video. I've gotten loads of DMs, people trying to network with me or have a cup of coffee, or the famous quote, let me pick your brain. And I never give them the time of day. And it's not just me. Ask any successful person how many people have tried to approach them to pick their brain. They never give these people the time of day. Reason being is because these kinds of people are missing the most critical information that is applicable to all of life. There is no such thing as a take without a give, and giving someone a cup of coffee is not an actual give. Now, the best way to actually network with these kinds of people that you aspire to be is to actually build something first. In fact, In fact, if you build something by default, you'll actually end up networking with these people on accident just because of necessity.
