Kyle Fernandez argues that SMMA saturation is actually a sign you're early. Nearly 500 million new users joined the platform last year, constantly expanding the pool of potential clients. Most agency owners fail because they lack essential skills, not because the market is full.
So then when people say it's too saturated, I get excited because that means they don't see the actual opportunity here in front of us right now. So now that you're up to speed on where it started and how it evolved, where does that leave us now moving forward into 2025 and onward? A lot of people say that SMMA are saturated, but here's the truth. Yes, a lot of people are trying to start their own agencies, but most of them fail because, because they lack a multitude of things. Now, with that being said, one of the coolest things that I found that helped me become more convicted in why my business model will be around for a very long time is that last year we had almost 500 million new users come to the platform. So this means we have an influx of forever new clients because I do not see social media saying no more people allowed. In fact, I only see it ramping up more and more.
