A content strategist with hundreds of millions video views explains why people click or skip. He uses Dual Process Theory from Daniel Kahneman's Thinking, Fast and Slow to show how the brain's automatic and deliberate systems decide in seconds, then translates that into tactics for titles and thumbnails.
why the human brain decides to make that decision and click on a video with real research backing everything that I'm saying. You know anything about me, you know, I'm obsessed with psychology and I've owned a content agency for the last 7 years, have garnered hundreds of millions of views and generated tens of millions of dollars for all of our clients over the last several years. And I spend loads of time learning these things so I could give my clients the greatest results and continue growing my business. And once you understand how viewers think, you could design your titles and thumbnails that they just simply can no longer ignore. Now the first thing is, let's start with Dual Process Theory, made famous by Nobel Prize-winning psychologist Daniel Kahneman, who wrote in Thinking Fast and Slow, much of what you think as of thinking is actually remembering.
