Kyle Fernandez breaks down how to write YouTube titles and thumbnails that trigger emotion instead of thought. Use fear, curiosity, or FOMO with bold visuals and strong facial expressions. "Stop Making These 3 Mistakes" beats "Improve your YouTube strategy" because it makes people click before they think.
You always want to think of fear, excitement, curiosity, or surprise when you're trying to generate a title or thumbnail. Things that you should always add is using high, bold contrast visuals. Use big, clear text with emotional words and show strong facial expressions. And the last thing that you always want to have, of course, is FOMO. You always want to add urgency to any titles or thumbnails that you're making. If I was to make a comparison for a title, let's say, improve your YouTube strategy through avoiding common errors. That would be very boring for a click. In fact, that would cause someone to operate under the mechanism of System 2 of thinking. Now let's do that again. The new title could be "Stop Making These 3 Mistakes." Now that is instant emotional. That will cause System 1 to activate. Or a better example: "Warning: Don't Upload Without Watching This First." You're not asking the viewer to think, you're making them feel. And that's why it works.
