Kyle Fernandez describes instinctive awareness, the lowest level of consciousness present from birth, and argues many content creators stay trapped there, chasing likes and viral trends while providing no real value. He says the way out is asking who this helps and channeling audience emotions into useful information instead of attention-seeking.
The first level in the consciousness model, the levels of awareness, is instinctive awareness. You get this the moment you're born. The moment you're born, you feel hungry and you cry to get food. You feel sleepy and you go to bed to satisfy the tiredness. When a content creator is stuck in the instinctive awareness, they are very self-absorbed and they end up chasing vanity metrics. Like trying to chase the new trends to get more likes and doing different TikTok dances to look entertaining online to get more likes and get virality. They provide no value. A lot of the times these creators just hop on here to vent frustrations without providing any value. If you want to fix this, you need to start asking yourself, who is this helping? And try to use that emotion of the person you're helping to give them information rather than vent your frustrations or look like a clown for entertainment.
