A business leader argues that companies win by making customers win first. Ask how to turn every situation to the customer's advantage, whether it's a pet's death, a mortgage closing, or landing a big client. When they win, you win.
What if we realize that we wouldn't be here at all if it wasn't for the customer and say, how can we turn this to the customer's advantage? Because if the customer wins, you're going to win eventually. So for me, that's the pattern shift, is to say, let's look at all the ways we interact with the customer, whether it's the pet passes away, what do we do next? Somebody completes their mortgage, what do we do next? We got to get a big customer, what do we do next? Instead of thinking, all right, how can we make this most advantageous for us? What if we realize that we wouldn't be here at all if it wasn't for the customer and say, how can we turn this to the customer's advantage? Because if the customer wins, you're going to win eventually.
Why the Biggest Doors Open When You're Not in the Room | Michael Roderick & Susan Drumm
The Simple Audit That Adds a Human Touch to Every Customer Interaction #shorts
