Susan DrummCEO Advisor & Executive Coach | Leadership Change Agent

How Leaders Create Culture Without Realizing It #shorts

30 Jun 2026 · 0 min

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Susan Drumm describes a boardroom meeting that kept repeating itself, same people and disagreements every time. Leaders shape culture through patterns they don't notice they're creating, and breaking those cycles matters.

I was in a boardroom once where the tension was thick enough to slice with a butter knife. On paper, it was just another quarterly strategy meeting. In reality, it was déjà vu. Same faces, same disagreements, same outcomes. That's the thing about patterns. They don't just announce themselves. They feel like how we do things around here. And if you're a leader, those patterns don't just shape your behavior. They shape the culture around you without you realizing it.