Kevin Hart lost his SiriusXM platform and now needs younger streamers, including a 22-year-old influencer, to promote his vegan product line and stay relevant. The shift shows how older celebrities increasingly depend on newer digital creators to reach audiences.
You know when Kevin Hart had went over to Kastanet and started integrating streams, him and Drewski? Now Drewski doesn't need no help. He don't need no movement. Kevin Hart needs the movement. Kevin Hart lost SiriusXM. He lost— when he lost SiriusXM, he also lost, um, what did he lose? Um, his vegan spots. Because, you know, you use your radio and your platforms and your shows to help market your businesses, okay? And so Um, he lost a lot around that time, okay? And so it is partly because the studios are paying all this money to you, and you're supposed to be out here on social media bringing eyes to our projects, but now you're having to go beg and sit up as a 50-year-old man to beg a 22-year-old kid to use their stream so that you can, uh bring viewers, which, I mean, you got to do what you got to do when you work for them. When they giving you all this money, you got to sell that shit. You gotta sell that shit. And so, you know, I don't know if y'all know, if y'all been following it, but Gigi, Kaisonnat's ex-girlfriend, got on her platform and said the reason Kaisonnat got out was because he was going broke. And I could see that. I could see that.
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