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TikTok renewed its music licensing deal with Universal Music Group, bringing songs back to the platform. The speaker says the era of chasing follower counts is over and creators need to build direct relationships with audiences instead.

TikTok renewed its music licensing deal with Universal Music Group, bringing songs back to the platform. The speaker says the era of chasing follower counts is over and creators need to build direct relationships with audiences instead.
TikTok said, they said TikTok banned TikTok said, anyway, Americans, we just resealed our deal with Universal Music Group. And so we came to a conclusion that their music is gonna be allowed back on the platform. We're going forward. Now I don't know what this means. Maybe Universal may get in the fight to lobby for TikTok, but I do know Instagram is preparing so much so they had a meeting It said the days of followers are over. What that mean is we gotta get a job. Just been talking about what that mean. What that mean is we gotta get a job. So y'all listen, enjoy it while it lasts, 'cause this shit finna change. Like I said, I'm thankful. Ooh, knock on wood, huh? Knock on wood, I have an actual fan base, okay? That's, that's, woo. For the people that don't get in front, they said literally you gotta get in your people face or they ain't gonna see you at all. Those days are over.

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