00 - The Intro Episode (What is the PGM Anyway?)

It's the intro episode. Let's get it on. Hello, my friends. It's your boy Troy with the Practice Growth Machine podcast, episode zero. This is the intro episode where we lay the groundwork for what this thing is, why we're doing it, what you can expect, and frankly, if it's worth it for you to even listen to another episode past this one. First of all, what is a practice growth machine? Why are we calling it that? I'm a marketing and sales consultant for refractive surgeons all over the country. And so the Practice Growth Machine is our philosophy on how your marketing and your sales teams work together to create a patient journey within your practice. So if you think about it, patients in your practice, people who come in and they have a surgery, they drop 5, 10, $15,000 for you to fix their vision or, or some other aspect of their physical characteristics. For example, they come in and they've gone through quite a few steps before they actually sit down in your procedure chair. They, at one point didn't even know who you were. They knew they had a problem. They wanted to start sniffing around at who could solve that problem. And so then they turn into a lead, and then they end up booking an appointment. Then they have to show up for the appointment, then they have an amazing experience at the appointment. Hopefully they book their surgery at that point. If not, follow ups need to happen, and at some point they end up in your chair for a procedure, and then hopefully after that, it was a great outcome and they go become evangelists for your practice. So when you think about all those steps I just named off, there are many moving parts at each point in those steps. All right? All those parts work together. Think of it as a giant interconnected conveyor belt moving someone from point A to point Z. All right, that is the Practice Growth Machine. Now, why a podcast? Why not the Practice Growth Machine blog or video series or what have you? This is for a few reasons. Number one, it's easy to consume. My clients are super busy. I'm busy. You're probably busy as well. Okay? So, you know, you may not have time to sit down and watch a whole video series or time to sit down and, you know, read a 1500 word blog post. But if I can give you education and tools that you can use, you can consume it while you're on a short drive to the office, or maybe you're hitting the treadmill at the gym real quick. That's exactly what my clients need. So that's why we're doing this format. You hear something on the show and you're like, hey, look, we need to be doing this, Or I'm not sure if we're doing this. I better check. You just send the episode to your team, say, hey, guys, are we doing this thing? If we're not, get it going, let's go. So it's easy to take this info, share it with your team and make new things happen. Going to be highly actionable info, all of these episodes. And then lastly, podcast. I love this format because it allows for huge personality. You probably at this point already know, like, this Troy guy, not for me. Or hey, I like this energy. I'm vibing with this. Let's keep going. You couldn't do that if this was all written out in blog form. So I love the personality and the energy that comes across with podcasts. That's also the reason that I recommend this format. And I'm becoming very bullish on podcasts for my clients as well. Think about all the different FAQs and things that you could go on and just record two or three minute little responses to have it live in podcast form, send it out via email, post it on your YouTube, throw it up on your social media, stream them in office for your patients, and you can do all these different things with this audio core format. So we'll get into more of those in future episodes. But I wanted to give a little bit of background to the strategy behind why we're doing podcasts. Schedule wise, we're going to start out with a couple episodes a week. All right? So make sure you hit the subscribe button, wherever that might be here on the page, and subscribe. Like I mentioned, the episodes will be short. We're talking five minutes or less. So super bite size, super focused, so that you can take what's in the episode and run with it and go make it happen in your practice. Now, last thing here, if you've got questions, you got things that you want me to address on the show. Here you've got comments. If you think I'm full of garbage about a certain topic, any or all of the above, shoot me an email. Send them to ask troykole.com a s k ask troycole.com t r o y c o l e dot com and we'll address them on the show. That is it. All right? We will see you on episode one, the official, like, first non introductory episode. And in that show, we're going to get into a very common piece of technology, technology that's killing your conversions to console. And I'm not talking about a technology over in your surgery suite or in your exam lanes, all right? This is a piece of communication technology that is causing you major problems. You may not even realize it. We're going to get into how to identify those problems, how to fix them, and plug this gigantic hole that is leaking patients out of your practice. We will see you on the next show.