Harvard Business School case (rev. Nov 9, 2006) analyzing Google Inc.’s business model, financial performance, product expansion, organizational values, and competitive landscape through 2005–early 2006. Covers Google’s mission, Paid Listings advertising model, key products (Gmail, Maps, Book Search, Desktop Search, Base, Personalized Search), governance (dual-class shares), corporate values (“don’t be evil”), innovation management (20% rule, 70/20/10 allocation), major deals (AOL investment), financials (1999–2005), and strategic options versus competitors (Yahoo!, Microsoft, eBay).
Questions this document answers
November 9, 2006
$1 billion
Gross revenues $6.1386 billion; operating income $2.0174 billion
5,680 employees; $8.0343 billion cash and marketable securities
$85 per share, IPO in August 2004