ipi ai - field research
This is a PDF document titled "IPI AI - Field Research.pdf" created in September 2025. It serves as a comprehensive self-study handbook co-authored by Shai Bernstein and Tom Eisenmann, focused on leveraging artificial intelligence to accelerate and improve field research processes. The content covers methodologies for defining problem statements, generating and prioritizing hypotheses, conducting interviews, analyzing data, synthesizing themes, and creating personas and journey maps, all enhanced by AI tools. It emphasizes ethical considerations, risks of AI reliance, and best practices for integrating AI as a co-pilot in research workflows.
Questions this document answers
Risks include hallucinated insights, over-reliance, bias, and ethical concerns. Human validation is essential.