Antihero Persona: Inspiring Others Through Imperfection & Authenticity

It's like, yeah, so, yeah, that was an epiphany moment for me. I'm like, wait, so I don't have to pretend to be perfect. I can actually use the story of battling alcoholism, of getting fired, of all this loss as part of my brand to actually help inspire people to say, this guy could do it. Maybe I can too. So there was this freedom that came with that, and I was like, yo, this is dope. So I started posting more just, like, edgy content on social media about who I am in my experiences and my personality, and people were just loving it. I was like, all right, cool. Let me just turn it up a notch. And what I realized is people wanted an identity that to really grasp onto. And that's when I came with the anti hero Persona. And to develop your Persona, really, you have to, first of all, get clear on who you are, how do you serve your audience, how do you show up in the world, whatever. It is great. You have to have expertise. Cool. We have that.