Avoid these Mistakes w/Seth Czerepak

What I look for is what I call buried leads. A lot of time there's too much throat clearing, too much preparation before they actually get to the point. And a lot of times you can chop off the top of a sales page, find the buried lead, move that up to the headlining and increase your conversions right away. They may not understand whether the person is the type of person who moves towards a positive benefit or who's moving away from pain. Some products, when you sell them, you want to think about really leaning on the pain because people are buying it to get out of pain. Some products and some audiences, entrepreneurs are a good example. They're so enthusiastic and so optimistic that if you talk about the pain too much, they're going to get bored with it. And so you really need to talk about, like the pleasure point. And those are mistakes I see people make in their openings and headlines. A lot.