Building a Brand w/Yasmine Salem #shorts

On your end, I'm wondering what was going through your head as you left the corporate world.

I was definitely one of the early users of social media. I think we probably both were as a consumer, not as a business. I wasn't marketing anything, I wasn't selling anything. I was using it as a consumer. And I was observing, too, through the lens of, you know, I'm this lawyer in training. I'm learning about all these new concepts of intellectual property, building a brand, entrepreneurship, establishing business relationships, ethics in business as well. And. And I'm seeing all of it at play, but I'm realizing that not everybody that's doing it realizes that's what they're doing. So people were building brands, and I was witnessing it in real time. And I remember talking to my supervising attorney at the law firm that I was at here in Dallas, and I remember telling them, you know, stuff is happening on social media. Let me tell you, like, people are doing business, people are building brands, people are carving out intellectual property assets. And it's. It's very interesting and exciting to watch. And I think that there's an untapped market here, and I knew that they needed our services. I knew that they needed support as entrepreneurs, even if they didn't realize that they were entrepreneurs at the time.