Terry RiceCreator of The R³ Method™ | Transformation Coach | Keynote Speaker

Business Lessons From a 6 Year Old #shorts

Name: Business Lessons From a 6 Year Old #shorts
Uploaded: 2022-08-04T21:45:00Z
Channel: Terry Rice
Description: This is a YouTube video titled "Business Lessons From a 6 Year Old #shorts" featuring Terry Rice sharing a personal story about his daughter to…

4 Aug 2022

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This is a YouTube video titled "Business Lessons From a 6 Year Old #shorts" featuring Terry Rice sharing a personal story about his daughter to illustrate how businesses should focus on outcomes rather than processes when describing their products and services. The content was created in August 2022 and provides a practical lesson on clear communication for websites.

My six year old daughter taught me a great lesson about how we can better describe our products and services. It all started when she lost her first tooth and she said dad am I going to get a dollar under my pillow? And I said Lena look this is the middle of COVID Look there's no tooth fairy, there's no Easter bunny, there's no Santa Claus, none of that stuff. And she said that's fine, just walk into my room while I'm sleeping and put a dollar under my pillow. And that's when I realized she didn't care about the process, she cared about the outcome. But we make the same mistake on our websites over and over again. We do this, we do that, we have this great process. No one cares. They care about the outcome. So think about that as you're reviewing or creating your website copy. How can you make it clear even to a six year old what you do and how you can help them?