Terry Rice explains empathy maps, a tool that reveals what your audience thinks, feels, and needs. He shows how to use ChatGPT to build them and connect with viewers on a deeper level.
And I can give you some examples of that. But I do want to zoom out and give you one thing that I think most creators are missing when they're creating their content. And it's empathy. And you're like, oh, they like the buzzword. I know, I get it. But have you ever created an empathy map? If you don't know what that is, you should probably write that down right now. UX designers know exactly what the hell I'm talking about. But an empathy map will show you what's going on inside the head of your audience. What are they thinking, saying, feeling and doing. But another really important part is what are their pains? What really keeps them up at night? Another part is, what are their gains? What would help them find success? So then when you're crafting your anti hero Persona, you're like, okay, what are their pains? Cool. Tap it in that shit. What are the gains? Cool. Talk about that shit. And then tell your story in a way that it wraps all that into a narrative. And if you're like, terry, how do I create an empathy map? Go to ChatGPT, enter information about your audience and say, please create an empathy map. So I think that part's really important.
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