Finding Your Identity with C-Roc Ciorrocco

Hey, before we get started today, I just want to say thanks for tuning in and if you enjoy listening to the podcast, do me a favor and leave a review. First of all, I'd appreciate your feedback. And secondly, your input will allow us to connect with and inspire more people. And with that, let's get started.

I had a moment. At one point, it came to a head. I broke down in my kitchen in front of my wife, which I'd never done. I just couldn't take the weight that I was bearing, putting it on myself. I was responsible for it, but I put the weight on my shoulders of my employees, my partners, their families, their kids, everything. And I came to a point where I just surrendered and I just told my wife, I can't do this anymore.

This is Reclaim in Advance, a social impact project where we host vulnerable conversations with modern day high performers exploring the lowest points of their personal or professional life, how they recovered, and their life on the other side of hardship. My hope is that you'll realize you aren't the only one who goes through tough times and there is a way out. Through these conversations, you'll gain inspiration from the grit and honesty of our guests and you'll learn practical tools and science backed frameworks that empower you to take on new challenges, regardless of how difficult they may seem at first. So if you're ready to join in, let's get started. Mike C. Rock Sirocco is a performance coach, author, public speaker, and thought leader. He's the founder of the tech platform Blueprinted, the host of what Are youe Made of? And the best selling author of Rocket Fuel Convert. Setbacks Become Unstoppable. Mike has been featured by Yahoo. Finance as one of the top business leaders to follow and says he's on a mission to build unstoppable people. So let's get started. C Rock, how's it going?

What's up, Terry?

I'm good. Before we started recording, I was like, should I call you Mike or C Rock? And you said, most of my friends call me C Rock. So you can call me C Rock. So thank you for that already. I appreciate it.

Yeah, man, absolutely. My pleasure.

And as we were chatting initially, I mentioned that, like I felt even more energized just talking to you initially during the intro. And you said that was by intent. So I'd love to hear just like a quick background on what you're, what you're doing now and why it's your intent to inject this kind of enthusiasm into people.

Well, what I see myself Doing now is really inspiring and helping people reach their potential. I got a performance background, a performance expert, among other things. But that's one of the things that I do, and I don't charge for that. That's not something that I have as a service or an offering. I just live my life as a living demonstration of seeing how far we can take this thing. And when I say take this thing, it's our beingness. Right. And so I'm a serial entrepreneur. I got a company called that One Agency where we help people with warm connections to great podcasts and help them leverage all the aspects of being a guest on podcasts and helping people become that one in their industry. But the intention, the intention that I set, man, is, you know, like, I understand one of my core values is vibes. Matter and emotions are contagious. And so I want to, I set this intention of, like, if I'm around people, I am not going to bring them down and I'm not going to stay even going to. We're going to go up. And the energy that I bring is contagious. Like all energy is. I understand that I study quantum physics, nuclear physics, down to the tiniest thing below an atom. Right. Quantum's below atoms. Okay. And I understand that this is a fact that energy is contagious. Emotions, vibes, they catch on. So if that's the case, and I know that I'm responsible for the vibes that I put off.

Yeah.

That people are going to catch. And so that's where they came from.

It's funny, I was talking to my, my six year old Tyson the other day and I was like, tyson, you can be a thermostat or you can be a thermometer. He's like, what do you mean? And I said, a thermostat controls the temperature in the room. A thermometer reacts to it. So what you have the ability to do is control the temperature or in your case, the mood in the room by being more positive. In other words, Tyson, stop complaining. So I think what you're saying right now makes a lot of sense. And even as an adult, we have to be more aware of the energy that we're giving and maybe that other people are giving off too. But you mentioned your core values and I want to dig deep. I mean, when did you establish these core values? What was the driving force for that as well?

Well, let me tell you a quick story about that thermostat, thermometer thing.

Yeah.

So a lot of people, especially football fans, know who Russell Wilson Is. And I was on Harry Wilson, his brother's podcast, one time, and it was called the Room Tilters Podcast. And I said, where did this name come from? And he said, they went to this event and the general manager for the Seahawks talked about drafting Russell Wilson. And besides his playing ability, he was a smaller statured quarterback. And to overcome that, the Seahawks had to justify drafting him. And the reason they drafted him, besides his skill, but because of his size, to overcompensate for that size, was that he was. They considered him a room tilter. Like, when he walked in the room, he tilted the room towards him, not himself. Like, he's selfish, but everybody paid attention to him because he had just like this attractive quality. And so that's a story that reminds me of that. I just wanted to share that with you, because if you can be a room tilter, you're doing something, and that's impactful. So the question of core values. So I live my life subconsciously a lot of times, very curious, observing, growing up as a young kid in a very difficult environment around a lot of brokenness. And when I hit my 40s, I started being more aware. I started doing work on myself after going through a tough time in business. And we can dive in deep into that later. But in doing that, I was working on myself, studying, mentoring from afar through a lot of amazing people. And one of the things I started to realize was I needed to develop a filter to filter my thoughts, words, emotions, actions, and the environment that I had around me, the people had around me, through a filter. And what that filter for me is, is my mission, number one, and my core values number two. And so when I started to think about that, I said, okay, what are my core values? And this goes to the. To the point of really understanding who I am and finding out who I am versus what I do. See, most people attach their identity to what they do, and then when that thing that happens to that business or whatever they do crashes or slows down or whatever happens in it, their identity's tied to that. And I've interviewed over 700 people on my podcast. And the people that I talked to, their darkest times came when they were identifying with what they did and what they did crash, whether it was a professional athlete, a veteran, a super successful business person, someone that identified as a husband or wife in a marriage that. That crashed. And what they. What they made, the mistake Terry, was with, is that they were identifying with what they do, which is really your vehicle. What you do is your vehicle, who you are. Is your identity. Right. And so your identity needs to be established through mission and core values. And then you can move in and out of vehicles, what you do, your relationships, those are vehicles to go where your mission is taking you and guided by your core values.

Why do you think, and this is, I'm assuming most people have not documented their core values, Most people have not documented their vision or personal philosophy. Why do you think that is the case?

Quite honestly, I think it's because people think they, you know, know everything. And when people know everything, that's the biggest barrier to learning because you have little if any curiosity, little if any observation taking place. And so that's what happens to most of us. We think we know everything. We think we've learned everything there is to know. When factually, if you look at a pie chart, the one sliver is what I know and the one sliver is what I know, I don't know. And the rest of the pie chart is what I don't know. I don't know. Right. And that's important to understand. This goes to like a more of an abundant mindset when it comes to money out there, relationships out there, but also information and lessons. There's an infinite amount of lessons and data to collect out there. And we should never stop learning because curiosity and observation being cut off is a non survival behavior.

And I think the, the challenge is some people are not intellectually curious and that's why they don't even bother pursuing these things. And this podcast is for people who are. So that's why I enjoy having guests like you on. And what I'd love to do just for right now is just get an understanding of how you built your current business, how that came to be.

Yeah, so I was in the mortgage real estate space for 20 years, worked with three of my best friends I grew up with since I was 10 or 11, which is a blessing and a curse. And we did very well. We created an eight figure business and we had branches up from Delaware to Miami in the mortgage business. And there was a point in time where I started to realize like, this is not the vehicle to get me to where I really want to go. And I saw the writing on the wall with another incident in the mortgage business where there was going to be something that happens to slow the business down. And I really didn't want to go through it again. And so I want to create at some point a nine figure brand. That's just a made up number, right? Just a made up number. Just throw it out there. And I just knew that that wasn't the method. So then I got scared because I was like, this is, this is what I know. This is providing for my family. But yet I felt trapped, right? I felt trapped in fear. And I was like, is this a fluke? Did we have success because it was like a fluke or do I really know what I'm doing? So I went through a little period of time where I was like, scared as a 40 something year old man. Like, I had a moment. At one point, it came to a head. I broke down in my kitchen in front of my wife, which I'd never done. And I had a surrender moment where I just couldn't take the weight that I was bearing and putting on myself. I was responsible for it, but I put the weight on my shoulders of my employees, my partners, their families, their kids, everything, their success, everything that can be tied to it. And I came to a point where I just surrendered and I just told my wife, I can't do this anymore. I gotta figure out another way. I can't do this the rest of my life. And at that moment, something came into me where it's like, okay, there is another way. You just don't feel it yet. Because I realized that when you're in the midst of adversity, there's very little, if any light at the end of the tunnel. Hope is not present. And so the hope started coming back when I realized, like, okay, just keep going, just keep going. So I created an exit strategy by the concept of creating an attraction model versus a chase model. My whole life I was chasing. From when I was a kid, I was chasing dreams, went to college, started chasing women and parties and drinking and stupid stuff. Then I got into business and sales, I was chasing sales. And then next thing, I was chasing employees and revenue and everything else, right? And that's not a sustainable model. So I started to realize I need to create an attraction model because attraction will take you to another level. People and opportunities will start coming to you. And. And now you have a new problem, which is fine. Problems are good. You want to uplevel your problems. And the new problem is, what do I say yes and no to? So that's what I wanted to get to. Now I had no idea how to do this, except for the fact that I had a commitment that I needed to make. And that commitment was, I got to get known globally. I got to get known globally. Now I could say I got to get known nationally and all that, but I just figured, why not say globally? It'll expand. I'd be like a mind expansion exercise. And I'm a performance expert. I know how to build people. I know how to scale businesses and build brands. And so I'm going to get known for this, and I'm going to get known for who I am, my mission, core values. Now, I didn't know the how. This is important to understand. I didn't know the how. And if I waited for the how, I would have never did it. I just made a commitment through an intention. What the intention did was it gave my attention direction. And now my attention is focused on validating my intention, my commitment to get known globally, create an attraction model. So all of a sudden, I started paying attention to people that, that fit, that I paid, stated, started paying attention to opportunities, places I needed to show up, vehicles I needed to use. And all of a sudden, podcasting fell in my lap. Some guy invited me on a show. I had no idea, embarrassingly enough, that I didn't even know 5 years ago what a podcast was. And he. He told me, I'll walk you through this. Just come on, you've had success in business. I want to interview you. I said, all right. So I went on the show, and while I was on the show, I can't describe this any other way than a spiritual experience. Okay. I had this energy coming to me, and I was like, what is this feeling? Like, what is this? And I just knew, if I could bottle this, I'll be unstoppable. And I got off that show after the interview, after feeling amazing and feeling like I crushed it on the first time, I was like, man, this is awesome. And I called my assistant up and I said, and she's our ops manager at our company now. I said, kim, I need to get on podcasts. I need clear the schedule. I need a podcast every day. I don't care who it is, what topic they talk about. I don't care if I'm the first guest they ever had. I need to be on shows every day. I started going on Terry, seven to ten shows a week for five years. I've been on over now 1100 shows as a guest. And it's changed my life now. During this journey, every quarter that went by, my stages, this type of stages, the level quality kept rising. The network started to expand with quality individuals, physical stages, podcast stages started to expand, and I started to realize I need to document this. This is, this is going to be valuable. I had no idea what to do with it, but I just knew. So we started Documenting the process. And about two and a half years ago, the guy that was booking me on shows, his name's Todd, is my partner now. We said, hey, we should start doing this for other people, man. We got the process here. It's intellectual property. So many people overlook their ip. The stuff that they're doing right now, that's having success at any level, they don't document it and they don't value it. And so I said, I have this IP now. We need to help other people. So we started a brand called that One, and we realized that if people can differentiate themselves in business, that's what creates success. And if you could become that one in your business, not the best, but the different. What makes you different? What quirks do you have? How weird are you? You know, how eccentric are you? What makes you different? And lean into it unapologetically. It elevates you. And we were doing that through getting them booked on podcasts through our network that we had developed with warm introductions and teaching them how to leverage all aspects of podcasting. And so that was the transition into this world of what we're doing now, where we're helping people become that one. And, yeah, it's exciting. I'm fired up about it, and I just love the impact that we're having through other people's mission and elevating and adding rocket fuel to other people's missions.

I love the focus on being your best instead of the best. I first heard that from my buddy, Dr. Michael Gervais, who's a high performance psychologist and oddly enough, used to be the mindset coach for the Seattle Seahawks. So he also knows your buddy Russell Wilson. But on my end, I feel like a lot of entrepreneurs out there are spending a lot of energy trying to sound like they're the best, right? They're like, I was nominated for this. I've done this, so, so on, so forth. But really, like, the best version of yourself is all you have to be. And if you're so busy trying to, like, hype up who you are, you're diluting the best version of yourself. So I love how this is centered on you being that one, not being the best, being your best, and celebrating that along the way. One, one, one thing that kind of keeps on coming up is, and maybe I'm wrong, but. But faith. I'm wondering what role faith plays in your. In your life or in your business, if at all. Maybe I'm misinterpreting something, but what role does faith play in your. In your life? And Business.

Yeah. Faith is the foundation. My, My man. I mean, faith is everything to me. You know, I was introduced to Jesus at a young age. My mom, we didn't go to church all the time, but she taught me to pray and she taught me to ask Jesus into my heart, and I just trusted her. And it's been a, the, the, the journey, my faith journey, spiritual journey has been a. Has been a long one. It's been ups and downs. But I'm in the best place I've ever been in my faith journey because I started to realize through studying other religions, studying people, being hyper observant, and getting context and contrast, it's allowed me to go back to the Bible, read it again, and understand it better, and then be able to apply it to my life. So it's absolutely everything. And you know, when you start a business and you have an idea, you have to have faith because there's no results to go off of. You have to have faith that it's going to work or you're going to figure it out. And that goes to not just business, but relationships, your health, everything. And so, yeah, it's a big part foundation.

So let's go from there and then talk about some challenges that you might have had in your business and perhaps how faith helped you navigate that. But would love to hear any story that you feel comfortable sharing that can highlight that for us.

Yeah, well, I mean, I'll take you outside of business first. Like when I was a kid, I. I grew up around a lot of brokenness and my parents, I don't remember them ever together. Okay. And so I would do the every other weekend thing, living at my mom's, and every other weekend, child support battles, custody battles, conflict. Then you add step parents into the mix. Then you add step, step kids and half brothers and sisters and. And being around and witnessing all that was very traumatic. But I didn't know it was traumatic at the time. I thought it was ordinary. I thought, this is just the way it is. And when my mom moved on to her third marriage, I didn't want to move into another man's house. And my dad was getting remarried to his second wife.

How old are you at this time?

And I was about 8 years old.

Okay, Gosh. Okay, got it.

And at that time, my dad brought me to a dinner at a nice Italian restaurant, and him and his new wife, and they were selling me on moving in with them. And I bought it hook, line and sinker. I just said, you know, it sounds great. Now that's a Risk as a kid, you're taking being risky. Because I had no idea what I was getting into, but I knew that I had to. I felt like I had to make a move because I didn't want to go into another man's house, learn another man's rules, all this stuff. So. Broke my mom's heart, by the way. She told me later, years later, she used to cry herself to sleep. As, you know, a mom, you know, I was obviously firstborn. And. Yeah, anyway, I moved in my dad's well very quickly. I started to see some abusive behaviors, toxic. It was just a lot of fights and problems going on. And I started to realize, like, this is not what. What I want. So I'm like, two years into this now, I'm like thinking, am I stuck here? And I. And I started to realize, no, I'm not stuck. I can't make decisions that cause things to happen. And so I started. I came home from a weekend at my mom's house, and we're driving over these hills in southeastern Pennsylvania, going back to my dad's. And these hills don't make you feel good if you have a nervous stomach. And my mom was like, what's wrong? I said, here's what's going on. I don't really want to go back. And she's like. And I. So I filled her in on everything, and she's like, are you kidding me? You don't have to live with that. I'm gonna file court papers to get you out of there. But you got to be committed to this because if you're not committed, they're going to try to talk you out of it, right? So I learned a lesson in commitment there, right? Because there's going to be things that happen going forward. It's going to take time for these court papers to be filed when. When they get served, you're still going to have to live there for a period of time. Like, you're going to have to stick to your guns here, you know? So I went back to my dad's and waited weeks to go by, coming home from school every day, hoping or wondering. I'm sorry. When these papers were going to be delivered. And one day they did. I came into the house and the tension was thick as thick, I could tell something was up. My dad had these papers in his hand. Now, my dad was a successful Mason, excuse me, he had a business and he used to flash money all the time to us. He used to have a. Carry a lot of hundred dollar bills around in his pocket. And show us money all the time. And I was fascinated by it. And he's a real hard worker. If you ever shook his hand, you could tell he was a bricklayer. You know, his hands were rough, big forearms. And so he sent me back to my room, and I sat on my bed, which felt like five hours. Probably five minutes went by waiting for him to come back and confront me. And he came back with the papers, and he said, hey, I don't understand this. These papers here say that you want to move back with your mom. And I can't understand this because you got everything you need here. Like, you. We go on trips, go to dinner. You got everything you need here. You go to your mom, she's got men coming in and out of the door all the time, paycheck to paycheck. You want to go back to that? And I remember my mom telling me, you got to stick to your guns. So I didn't feel like I needed to get in an argument here. I just said, nope, I made my decision. And he said, okay, if that's the case. And he takes out this Wadd $100 bills he used to carry all the time. He peeled one off, crumpled it up, and he threw it at me. And he said, here, you're gonna need this when you're living on the streets with your mother one day. And the first thought that went through my mind is like, what the heck did I just do?

Yeah.

Oh, my God. Like, what? What did I start? And then very quickly, I had a voice in my head, said, no, no, no, you're not gonna need that money. You're gonna be fine. You're. You're gonna be good, right? And subconsciously.

And you're still. You're like 10 years old at this point, though. Am I correct around there?

Yeah, about 10 years old. Yeah.

Okay.

And. And subconsciously this. An idea was planted in my head, which I lived off of for 30 some years. I didn't realize it until I was about 40 and I came up and when I was doing the work on myself, I was. Became aware of this concept. And the concept was. And I wrote about it in the book Rocket Fuel convert. Setbacks become unstoppable. I became aware of this concept called the rocket fuel law, and that is that in life, things happen to us. We have a choice. You can either store it in your tank or your trunk. Now, most people keep stuff in their trunk, and if you keep stuff in your trunk for too long and you keep packing it in there, it's going to Weigh you down and slow you down and probably stop you. But if you store it in your tank, you have the opportunity to convert it into rocket fuel and become unstoppable. And so my whole life, no matter what, I went through tough times. I always store things in my tank. I stored in my tank, stored in my tank. And it motivated me and propelled me and allowed me to learn and observe more. And if things were going good, even I would still use the fact that he said, I'm going to need that hundred dollar bill. I can't let up now. Got to keep going. And so that's the time that I would tell you for that question. I would answer that because business, there's all kinds of things that happen in my life, personally, relationships, business. But it all stemmed to, okay, this is what's going on now. You have a choice. You're going to sort in your tank or your trunk. And yeah, business, I've been. Business, lost millions, I've been through all kinds of stuff. Lost people, felt hopeless, been through all of that. The many stories of those things, but that one there I think is the most impactful story to share.

Yeah, I'd agree, but I want to double click on this a bit because I have used negative experiences as motivation in the past, before. And sometimes it's motivation in the gym that works very well for short bursts, like, okay, let's get this last set done. And sometimes it is motivation to get work done, but where I get concerned is the afterburn. Right. So like, or the exhaust. Like, are you losing part of yourself by using these negative emotions to fuel you constantly? And how can you, how can you like kind of cut it off? Like, how can you say, okay, cool, it was useful for this moment to get through this, but I don't want to have that drive as I'm going throughout my, my day all the time, otherwise it will become toxic.

Yeah, so I have an analogy for that as well. So as you work on yourself and you develop yourself into a higher octane engine. Okay, we'll use this analogy here. You can't use the same fuel or all of the same fuel at times.

Okay.

Because your engine's too refined and sometimes it doesn't work as good. And you don't want that stuff, that byproduct that you're talking about. So what becomes your fuel from that point forward is your goals and dreams that you put out in front of you to cause and create a future that is a higher octane fuel like no other. But you can't use that because you don't even know how to cause and create futures, you don't know how to be intentional and set things out in front of you when you're not refined. Not that better engine. Right. But I will tell you, this concept too. We've all heard this, I believe, is that good times create weak men, tough times create tough men. Right. And there's a cycle with that. And so when things are going so good, I'll actually artificially create challenges.

Oh, gosh.

To. To manufacture a tough time. As far as I'm concerned, the perception of a tough time, because I don't want to get complacent, I don't want to become weak. It's the same thing as lifting. You know, you lift weights and you start to get comfortable with £200 and then you're like, well, I'm not going to keep doing £200. I'm either going to do more weight or I'm going to add, you know, increase reps because I need to make it tougher to make myself tougher.

I can align with that analogy because at the gym that happens to me too. Like now, even when I do pull ups or push ups, I wear a 20 pound vest because I'd have to do so many pull ups to make it worth it if I'm not weighted. Same with push ups. But I, I like that perspective where you're saying, hey, look, dude, you can't use the same fuel all the time. If you're still pissed off about that thing that happened X years ago, there's something else you have to do to resolve it. It can't just be energy all the time, but I love the fact that the positive fuel comes from having a vision for your life. And again, I'll go back to Seattle Seahawks. That's what Pete Carroll was saying when he worked at usc. He used to counsel these inner city youth and they always said, hey, look, it doesn't matter what you say, I'm going to end up dead or in jail. That's all they thought in their head was dead or in jail. He's like, look, they have no vision. That's the problem. I'm a great coach, but they have no vision. So that's where they started, is helping these kids have a vision. So could have that positive fuel, as you were saying, to push them forward as opposed to only the negative. So I really appreciate that.

Right. Yeah. And you know, there's a lot of.

Seattle Seahawks references today. I didn't, I was not expecting that.

I don't know, man. I know. I'm an Eagles fan, too, by the way, so you know where it's coming from. But anyway, yeah, that was just a story I wanted to tell, so. I'm not a Seahawks fan, so.

Well, we can tell a Michael Vick story if you want. Like, that's on you, but, yeah, yeah.

I got some of those, man. I was at the game where he threw DeSean Jackson the first play of the game down the middle of the field, and I was sweet in the end zone looking at it, and they keep playing that play all the time, and I was there. It was awesome. Mike Vick was amazing.

So let's. Let's go back then. I mean, as a. As a kid from Philly, to go from, like, trying to bounce between houses and houses at eight years old to being, like, in this, like, you know, box to see, like, you know, like, the Eagles play, how does that feel? Like, I can tell you don't have an ego, but are you. Are you satisfied? I mean, what does that look like in your life?

No, I still have, like, I'm 47 years old, but I still feel like a kid. So I get amazed still by everything that's happening in my life and things that I get to do and share with my family and friends. And. Yeah, I mean, I just. And I am nowhere near made where I can go. And so, I don't know. It's just part of the journey, man. I'm blessed. I would have never imagined that we have some of the clients that we have in our company that I get to hang out with some of the people that I get to hang out or interview or even be on shows like this. I could have never imagined this. Honestly. I just put a vision out before about impacting people, helping people, and then how that cultivates. Not up to me, really. And what comes from it. It's not up to me. I just get to enjoy it. So, yeah, it's pretty awesome, man.

Yeah, you have a. A moving stillness about you that is encouraging and comforting at the same time. So I appreciate that. And in closing, I mean, what would you like to say to our audience if you could give them, like, one piece of advice, and maybe it's another story to help them push through perhaps some of their current challenges or maybe not be afraid to take on more challenges going forward?

Yeah, again, I'll end with this. So one thing I do, and you mentioned the gym, so whether it's business to the gym or whatever it is, I'm always looking to create Uncomfortable situations, right? I want to create uncomfortable situations for my team. I want to challenge them. I want to be hard on my kids and create uncomfortable situations for them because, look, my kids didn't go through what I went through when I was a kid. So I have to manufacture challenges for them because it's good to have that stable family, wife, husband, married 21 years, never really had issues with money and they weren't concerned with that at all. Not fighting in toxicity in the house. So I had to cause healthy challenges for them. Yeah, right. So I'm always looking for this and for the people in my environment. I got a challenge. I got to create challenges for them. So, you know, you mentioned the vest. Like I walk on the boardwalk and I jog on the boardwalk here in Ocean City. The other day I bought a 40 pound vest to walk in because. And do push ups in because I wanted to create an uncomfortable situation. The gym I'll do, you know, the weights, heavier, bad for joints. So what do I do? I'm increasing reps. I'm doing sets of 40, 30, 20, 10 to get 100 reps in each exercise. In my business, I'm looking for different verticals. We get something going, it's working. My team's like, why don't we just stick to this? And I'm like, no, we need to create different verticals. And they get uncomfortable with that because I'm like, we got to create a different landing page. And here's the new offer to combine with this one. And here's what we got to do. And I'm going to go on the road and do this tour, that one podcast, Mastermind Tour. And here's what's going to come from it. Cast this vision out, make everybody uncomfortable. I'm uncomfortable. I don't know if anybody's going to buy it. Anybody's got like, what? I don't even know, like when I create things sometimes, Terry, how we're going to execute on it. I put an offer out there and see if people like the idea and vote with their credit card. And then if that happens, then we're like, oh, now we're uncomfortable too, because now we got to fulfill. Right, Right. So what I would just end with, man, is just always challenge yourself. Do not look for easy. The way is through the hard way. The way is the hard way. The obstacle is the way. Right. And so, you know, lean into hard Ciroc.

This has been incredible. Thank you for your time. Thank you for your guidance. Thanks for sharing your stories. And we do Appreciate you.

Thank you, Terry. Appreciate you, brother.

And that's our show for today. And if you're looking for more tools and tactics to help you level up and overcome setbacks, head over to Terry Rice, where you'll gain access to two free resources. The first is the High Performance Playbook, where I share my top performance techniques. You'll also gain access to the Forge system, a program that gives you the framework to create a powerful vision for your life and the daily habits needed to make it happen. And if you're interested in joining the Reclaim and Advance movement, here are a few ways to get involved. First, subscribe and like leave a review. This is the best way for us to spread the word to new people. Second, if you have a favorite takeaway from this episode, please take a screenshot and share your takeaway on social Tag me tzteryrice so I can see it and share as well. And lastly, this one's pretty simple. Just do one random act of kindness. It doesn't matter how big or small, but this is your chance to start a ripple effect that can have a positive impact on those around you, including yourself. And remember, success is not final. Failure is not fatal. It's the courage to continue that counts. I hope you'll continue on this journey with me and I'll see you next time. Reclaim in advance is hosted by me, Terry Rice. Megan Dom is our managing director, and our editor is Dan Lardy. Thanks for listening.