How Austin Church Stopped Undervaluing His Worth #shorts #entrepreneur #mindset

A mentor, who I didn't even know was a mentor yet, looked at my portfolio, asked me what my rate was. Believe it or not, I told him $40 an hour. So, Terry, we started. He said, you should raise your rates, effective immediately, because you will not be taken seriously in larger markets. If you charge too little, then you weaken your positioning. And that's not a lesson that we just get when we're working our early jobs and high school and college and, you know, we're just trying to make ends meet, and we're delighted when we can just pay our bills on time. And so the idea that undercharging reflects poorly on your perceived expertise, experience, value, confidence. I mean, where are we going to get that lesson until we learn it the hard way?