This is a YouTube video titled "How does Shaq decide what brand deals to go with? #shorts #shaq" containing a short interview or discussion featuring Shaquille O'Neal (Shaq) explaining his criteria for choosing brand partnerships, emphasizing honesty and personal belief in the product. The content is from September 8, 2023.
What goes to your head when you're deciding whether or not you want to partner with the brand? Like, how. What. What criteria do they have to fit?
Do I believe in what you're saying and do I like your product? So if I don't like it, I can't do it? A lot of times, people, hey, man, do this, do that. I just. You know, being raised by a drill sergeant, you're really brought up with the honesty and the integrity thing. Like, you know, my favorite stories is when I got a first championship Wheaties, hey, man, we want to put you in the box. And I turn them down. My agents, they go, what? You can't turn down, bro. I don't know what Wheaties taste like. I'm from the hood. Give me in contact with Frosted Flakes. What? This is. I said, my man. I'm not. I'm not going on the weeds. I don't know what it tastes like. Not doing. Tastes like. I've never tried. It's Frosted Flakes, Fruity Pebbles, and Fruit Loops.