This is a YouTube video titled "How to Avoid Being a One-Hit Wonder #shorts" containing a monologue or talk from July 6, 2022, discussing strategies for consistent media presence and relationship building in press coverage. The speaker advises focusing on long-term media engagement rather than quick, one-time hits. There is no indication of multiple speakers or involvement of Terry Rice.
Okay, so the fastest way, and I agree, like especially press, you have to be in it sort of for the long game because again, you can bang out a quick hit, but then you really are like. There was once a song called Informer and it was back in the day by some guy named Thing like Snow. Anyways, my point is you don't know who I'm talking about because he's like a one hit wonder that you only knew if you were like a child of the 80s and nine, like in high school, the 90s. That's my point. You don't want one hit, so you want consistent press. So what do you need to do? You need to stop thinking I'm just going to like vomit out emails to everybody and drive myself crazy. And instead I just want you to just stop doing anything but focus on looking for places you belong, popping them in that media list you're going to create after talking to Terri and I today and then relationship building with people who are covering the content that you seek.