How to build a newsletter #shorts

This is Q and A with Terry. And the question today is, how do I get more people on my email list? All right, so normally someone's going to say, you need a lead magnet, some kind of valuable information you can give for someone in exchange for their. Their email address. So that could be a PDF, a quiz, a guide, whatever it is. Sure, do that. If you want, I'm going to give you another solution which might actually work better in the long term. And in the short term, it's this. Have a really good newsletter. So instead of saying on the front end, I'll give you this really cool thing. Just say, look, going forward, you'll get great information on xyz. So for my newsletter, I say, I'm going to help you build your brand and your revenue in less than five minutes a week by giving you one tip, one tactic, and one time saver to help you make money, save time, and avoid burnout. So there's no lead magnet. This thing that just gets you on my list real quick. I'm saying I'm going to promise you good information going forward. And if you join, here's what you can expect. So try that out as opposed to the latest gimmick, the latest hack, because you want to keep people on your list, not just get them on your list.