A Fiverr Business speaker explains why clear brand guidelines matter. When your team understands your vision, they stay invested and communicate it consistently.
I also created a brand guideline to something very small and succinct that helps outline me my vision for the brand. Some of the ways that we always spoke, things that we never said to our customers, visuals so that they can get a real, just a good grasp of who we are and what we were doing. That was really important to me because again, I wanted whoever I brought on to really buy into the value of the company. I didn't treat these individuals like they were any different from someone that I was bringing on full time. You know, I expected them to be fully invested in the work that we were, were doing. And so in doing so, I wanted to make sure that I communicated who we were, who we were, our brand voice as clearly as I possibly could, as well as the project that we needed. And so going into that, I basically set up conversations with these individuals. Like I said, if they were comfortable meeting off screen, that was very, very helpful. But communication definitely was key and paramount in making those initial hires.
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