This is a YouTube video titled "How to find your purpose #shorts" containing a discussion between two speakers about helping someone find their purpose by focusing on their brand story and the impact they want to have. The conversation involves exploring inner work and storytelling as tools for business communication. The content was created in November 2022.
How do you help someone find their purpose? That sounds like there's some. Some inner work that takes place there.
Yeah, a lot of it is really honing in on their brand story. And so we kind of start digging into why do they start their business in the first place, what is the impact that they want to have? And so recently, I had a client who just quit their job within the last three or four months, and she was just like, I have no idea what I'm doing. And so through our work together, we honed in on her brand story on, like, what is the impact of what she wants to. Why is this important to her? And so we're able to develop that unique brand story that is important when we're communicating our business to our audience, because everybody wants to know why we started our businesses. It's a really great storytelling tool. And so a lot of that is some inner work on their part, as long as they're comfortable sharing that. And just it's a lot of questions.