Ashley Stahl explains what makes a TED talk go viral. She compares it to Hamilton: you need consistency and excellence in every moment, not just the big ones.
Remember, for everyone, going viral is simple. Like, maybe it's not easy, but it's simple. You simply write the best talk of your life, you know? And what's so cool about it is that you don't need to be famous. You don't need to be anything. You can just have a story. It's a democracy of ideas. And so I think the first thing is just realizing when it comes to being viral, write the best talk of your life, give it the time on your calendar. Don't see this as just something you're going to rush through. Realize that the delivery is probably something you want to spend at least two to three months on your calendar really nailing. I'd be curious how your speaking works, Terry, because for me, I don't know, I think about plays like Hamilton. Why do people pay so much for tickets to Hamilton? Well, because what they get on Wednesday is what they're going to get on Thursday is what they're going to get on Friday. It's consistent. It's consistent excellence. And I think that's what you can do when you prepare adequately.
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