This is a YouTube video titled "How to Reach a Broader Audience #shorts" containing a monologue or single-speaker explanation from July 22, 2022, discussing a content marketing strategy involving staged messaging throughout the week to engage and convert an audience. There is no indication of multiple speakers or involvement of Terry Rice.
But the way that he sets it up is he pretends on Monday that people have never heard of him, they have no idea who the guy is, nothing, you know, no background whatsoever. And he has upper funnel content. So content that's going to be valuable to, you know, a broader audience and gets them to follow him. And then Tuesday, Wednesday, there's a stronger call to action like, hey, get on my email list, so on, so forth. And then by Thursday, Friday, Saturday is like, hey, buy my course and it repeats every week, right? So that's his workflow and that's the way he writes his content. And you can all take it any way you want and change it to how you see fit. But when you're that dedicated to a process, it's easier to optimize because you see where you're falling flat. But it's just so much more predictable too.