How to Scale from 6 to 7 Figures w/Seth Czerepak #shorts #entrepreneurship #entrepreneur

You have this blog titled the Only Way to Scale from six to seven Figures. So what is that way?

You have to get outside of your warm network. Because a lot of people, your warm network is almost like, you know, when you put a plant in a pot and it grows, the root system grows so much that it can't grow anymore because it's literally grown to the confines of the pot, and you have to take it out of that pot and put it into a new one. That's what it's like when you go from marketing only to a warm network to expanding out to where you can reach a cold audience. So being able to convert complete strangers, a cold audience, using paid ads to your customers, is the way that you break out of that small pot of marketing only to the people in your warm network. And having access to almost a limitless sea of prospects.