How to Start a Coaching Business Q&A with Terry Rice | 6/10/21

Okay, cool. We're gonna go ahead and get started with Q and A. And for everyone in attendance, you know, there's a recording that comes on. It says this meeting is being recorded. I want to tell you a story about that. So I was in a Slack channel for a company that I work with today, and someone asked the question, hey, is there a way to turn off that recording that says this meeting is being recording? Recorded during a Zoom call. And I saw that. I was like, you can Google that. You can literally just Google exactly what you said and get the answer. And I'm not trying to be rude, but this made me think like, you're putting this in a Slack channel. And I realized this person did it like two days ago. So if you really been sitting around two days wondering that, or could you maybe have just, you know, Google it to get the answer? So that's what My post on LinkedIn was today. I said, you know, do you ever get frustrated? I'll try to find it. Do you ever get frustrated when someone asks you a question they could easily Google? And I said, normally my response is to ask them, hey, based on your research, what have you discovered? Just to see if they've actually done anything and to tease out more insights. But I also said, look, you know, sometimes people want to have things explained by a human with their own perspective, their own worldview, their own filter. And that's why it's necessary at times. But it's funny how that just sparked so much like conversation and somewhat, I don't say trolling, but people are like, you're stupid because you don't care about people. I'm like, I care about people. But it's like when you're short on time and all of you are going to have this problem when people ask you questions because you're an expert. But like, let's say it's Jen. Jen's an expert at Facebook ads. If someone says, hey, what's the difference between Facebook ads and Instagram ads? It's like, like that's a very broad question. You can just Google. But if they say, hey, Jen, I have a question, you know, like, what's a good use case, you know, for using Instagram and Facebook ads together? I have this product, this service, so and so forth, then that's, that's a better fit. But I bring this up because it's an example of how things that happen in your day to day life can all of a sudden turn into social media content and from there start a conversation. But I also want to say this, I was in a Clubhouse room today based on LinkedIn as well. There were experts from LinkedIn, from Entrepreneur Media, and this other woman who's like a huge influencer. And it was great getting their perspective on some best practices to use on the platform. One thing I have never done is heavily leveraged my business page. But if you do use your business page, there's this function where I'm looking at right now. You can look at content that's trending in your industry. So look for the content suggestions tool in your. On your LinkedIn business page. And we can do is say, okay, in the nonprofit industry, I want to see what's trending in New York City or in Syracuse or in Miami or the world. It's up to you. But the goal here is to see what articles your audience is reading, and therefore you might want to create content that's relevant to what they're doing. So I thought that was pretty cool. And I would have not have known that had I not joined that clubhouse today. So it's definitely worth your time to try out different platforms like that, because I was watching my kids while I was doing that, which, sure, you can say, hey, Terry, maybe she watch your kids. They're fine. But the. It wasn't. I'm not sure that someone's asking me the question, like, what room was it? I'm not sure. I know Jason Pfeiffer was in it on behalf of Entrepreneur magazine. That's how I found it. But if you want to reach out to me on Instagram or on. On LinkedIn, I can find it because I know I have a screenshot of it. But you, you really should strongly consider getting on that platform. Oh, let me tell you one more thing. I was on Clubhouse again this week, and this woman, Shanae Monet, I believe her name is, I have to double check it, but she let me double check her name because I don't mess up. Up. Yeah, Shanae Mouret. S H A N E E M O R E. She has a really good room just about personal branding, more or less. And she mentioned something about doing a poll on LinkedIn. And for me, normally when I see polls on LinkedIn, they're a little, I don't know, kind of boring, in my opinion. And the reason being people do them because you get a lot of reach when you do polls, meaning views on your content. What she said. And I'll spell her name for you. It's S H A N E E. Last name Mare. Maybe it's M O R E T. And what she was saying is, yes, sure, do a poll, but do a poll where the responses will lead to an action on your end that will help you build your business. So I put up a poll yesterday on LinkedIn and I said, over the last six months, have you started or considered starting a consulting business? And I started off by saying this report by Microsoft that 40% of people worldwide are thinking about quitting their jobs. So I was like, that's a pretty big number, right? So I put up that, that survey or that poll and the responses were options were yes, part time, yes as a full time gig, no. Seems too risky. No, just not my thing. I put that up yesterday around, I don't know, two o' clock and since then it's got 70,000 views and I think 2,000 votes, which is a lot. I didn't expect that to happen. That's a lot of people voting on it. And I found that 70% of people either said they were thinking about starting a consulting business either full time or part time. So I was like, that's, that's pretty cool, that's pretty good data. But what she was saying is when you get results like that, you can look to see who voted for what. So anyone who said they're thinking about doing it, whether full or part time, I could then say, hey, by the way, I have this one page business plan for consultants. Check it out. And yes, would that take time to do so? Because there's like a thousand people that voted for that option. But again, if you do want to reach out to someone on social media and LinkedIn, in this case you have a reason. Hey, you know, I saw you voted in my poll and you said you indicated an interest in starting a consulting business. You know, if you're thinking about it, here you go right now. We could also talk about Saroshe. So she has this way of helping people architects get their RFPs one more often. She could have a poll that said, you know, what's your, hey, are you an architect? What's your biggest challenge when it comes to writing an rfp? And I don't write off piece, so I'm not going to guess right this, that, that, whatever it is, right? And then based on those people who vote, you could reach out and say, hey, you know, it looks like you said this is a challenge. By the way, I have this article I wrote, I have this video I created. Whatever it is, I wouldn't try to sell them something like at that time because that's kind of A big ask. But if you had something free, again, an article, lead magnet, whatever it is, you could offer it to them and you have an excuse to be reaching out to them because you're like, hey, you said specifically that this is the biggest problem you have with RFPs. I would like to solve that for you. So just something to consider, you know, I mean, for me, I've been doing it for a day, but I was surprised it actually worked. So I'll keep going with that. But again, like, Jen, same thing on your end. Like, hey, if you're running Facebook ads, what's the most confusing part? Is it budgeting? Is it creative? Is it targeting? You know, whatever? Right, Same thing. So the overwhelming thing I want to bring up here is, you know, experiment, but also be in those rooms, be in those clubhouse rooms, because there are some people that are giving a really, really good content. And it's almost like listening to a live podcast, except you can ask questions or other people asking questions too, and would also say that you should be in rooms that your audience might be in just to listen to the questions that come come up. So it's now available for both Android and iOS. If you're not on the platform already, send me a message. I have like four invites left. I don't know why I'm looking. Like, the invites are here, but I'm looking for my phone. But I have a few invites left if you do want to join and I can send you one. But it's been pretty cool. So, yeah, that's it. That's what I want to talk about. But now let's just go ahead and bring people up and I'll do that now. Okay, Jenny, I'll follow you too. Thanks for letting me know. So, Saroshe, we're going to start with you, and I want to get an update on what you've been up to. So let's go.

Hi, how are you? That was on the LinkedIn thing. I'm just starting to get more Vocal on on LinkedIn and figuring out the best way to talk about it. Okay, so updates. I have two workshops next week. One is an hour. Actually, one is two hours with my perfect customers profiles, as I call them. And they are with the Society of Marketing Professionals in New York. And they're basically proposal writers that work for architects. And it's like literally the perfect customers. And I have an opportunity to do a deep dive into my content without giving too much away. But also, I know we talked about this, but what is the leanest, quickest, and Best way to convert people off of that workshop. And if I have to do a landing page, which I know I do, what's the base minimum I should have on it?

Got it, got it. Okay, so you're allowed to somewhat lead people to your website during the. Well, first of all, congrats on these talks. Let me take a step back. That's awesome.

Thank you.

Want to just give you an example, like now, what I've used in the past in regards to being basic. I mean, the cool part is your credibility has been established by you talking. So. So, yeah, I mean, it's not like you have to find one right now. I'll send you1 on LinkedIn because I'm a kind of folding around here. But what I would say is this. You would say, hey, thanks for attending this event. If you had a deck you're presenting. Here's. I can get a copy of the deck. If you'd like to learn more about my services, you can book a time with me to speak here. And I would use a tool called Acuity or Calendly, one of those two, to facilitate it. I would consider putting a headshot there just so there is some kind of, like, personality link. Calendly is a tool. Calendly or Acuity, like a tool that you use to book calls.

You mean on the landing page?

Yeah. Yeah. Well, here's the thing. Even during. Okay, let's just take a step back, right. What I would do is this, while you're going through your intros, you're gonna have some housekeeping. You know, housekeeping is, here's my email, here's my socials, so and so forth. And then are you giving them a copy of the deck or no?

So I have a teachable account where I could add into a free course and have them sign up for it to then get a smaller version of the deck. I'm not giving away everything.

Got it, got it. But you will give them a course, is that correct?

A PDF, like the PDFs that I'm presenting? I could. I haven't decided yet. What do you think? Because I'm off of this, where I don't want them to have too much content.

So, yeah, I mean, it's up to you. I err on the side of giving people a lot of content, but that's just. You don't have to. Because normally what I would say is like, hey, I know I'm going to be talking a lot today. The best way to follow along is to go to my website right now and Just sign up to download this PDF. You don't have to do that if you want. What I've seen people also do is let's pretend there's like five sections. You would say, like here, this document will help you, like keep track of what you can, how you can apply what you've learned from each section. And it's almost like a guide for them to fill out stuff. Because like, for example, let's say we're talking about personal branding. I'll say, okay, your personal branding basically says you know who you are, you know what you do, who you do it for and the outcomes they can expect. So you could have like just a blank thing where it's just like, what do you do? Who do you do it for? How do you help them? But you can ask them to download that if you don't want to give.

Them the deck and download after. Not during the workshop. During the workshop is like, I'm providing value, but I need to send some links to some worksheets while we're doing that.

Well, here's the thing. I do that early because not everyone can stay the whole time. Sometimes if this is relatively short, maybe you can get away with it. But like every fifth slide I'll have a reminder in the footer. Like, by the way, if you want to download this asset, go to and I use a bitly or at least like your website with a real easy extension to remember. And I'll actually make jokes of it. I'll say, hey, maybe initially you weren't sure if you actually wanted this stuff or not, but if you do, there's still a chance to do so. And here you go. And I would say now's a really good time to take a screenshot or a picture just so you make sure you have this information, like drill that in because otherwise you're not going to have a way to contact them later. So you really do want to harp on that.

People give me the email addresses. They said that.

Oh, they will. Okay, cool. Well, in that case, that's pretty cool too. They're not supposed to. Well, I guess if someone checks the box saying you can share with third parties, but yeah.

But a good way to also try this in case they get annoyed with it.

So yeah, yeah, and here's the thing. Like get them while they're hot. Don't wait for them to give you their email addresses like on that landing page. You make that real basic website, have a link for them to book time with you. So like a 20 or 30 minute discovery call.

And that's the best way to get them on the phone in any case, versus they wouldn't obviously buy right off the bat. Okay, that is helpful.

And I would say this, you know, I'd say like by design. I actually blocked off some extra time tomorrow between this time and this time. So if you want to grab it, go ahead. It's open. But then there's like, there's this scarcity, like, oh, crap, there's like five other people or 10 or people on the call. I gotta. Let me hurry up and do it.

That's true. And I'm only 10 people into this program, which I am. I don't want more than 10. Yeah, this is helpful. And you're obviously on Teachable. So you know Teachable. I have Teachable, but I also have New Zendler. You know, Zenler. It's like a Kajabi. It's more robust.

Yeah.

Where should I spend time to create this landing page? Because I think Kajabi has a marketing funnel.

If you have Kajabi, New Zendler has.

A marketing funnel which is very good, similar to Kajabi.

Okay. I would probably build it there just because I didn't know Teachable even had landing pages.

Yeah, it was very difficult to create like a bio about me page. It was hard to start, like doing those things.

I like Teachable a lot, but I mean, for the automation part, it's pretty cool. So I would use this other program that you're referring to.

Okay. And my second. And I'll keep this. Or can you pre sell a course without having an actual date of when it starts? If you are just. And want to be more conducive to their schedule or just don't know it.

I mean, the way I see it is this. First of all, yes, but the more concrete of a date you have, the better. If I say like coming, you know, June 15th, actually, I should say so. Like July 15th. That's a solid date. If I say coming this summer, it's like so.

For September. I know that's a lot, but I'm trying to see if I can pull this off so quickly. Maybe I can't. So I'll just.

Here's the thing, right? I mean, I don't think there's a problem with you saying by September 21st, if that's your goal. Right. And if something comes up, let people know. Like, hey, by the way, there are some unexpected things that came up. So and so forth. Here you go. So long as you go into this with the best of intentions. I would say you're fine because stuff comes up, you know, it's not a big deal, but if you just make up a date to make up a date, then ethically you're not, you know, even going into the room with the right intentions.

No, I. July 15th. And lastly, recently, I've actually been reaching out to familiar people and they've been interested in a partnership in partnering. That. That guy who I told you and who I reached out to via LinkedIn, he's. We have a call perhaps tomorrow or. I'm waiting to see if I should hold it off because I have another person who I know much better and I know is more suitable for me and she is interested in partnering. So it's good to have this problem, but also kind of zone it in and actually implement versus, like, now I have to stop outreach, but more like implement and look for the actual buyers, like the partnership.

Yeah, I want to talk about that for a minute. I don't want to give all the details just because it's your story, but when you're just starting out, you want to be careful of partnerships because the one that this guy wanted her to do required way too much work without any kind of guarantee and without establishing any kind of trust first. So, like, you all have a plan, you know, like, you want to make sure you stick to that. If something comes along that can be integrated into that plan, cool. But if it distracts you from it, with Shiny Object Syndrome, you have bulk. So I like what you're saying. Like, look, I got everything established now. Now I have to do outreach for my company, not like trying to network. Do that first. Like, get that business model going first. And then you can do extra stuff if you want to. But that's my focus for now.

Yeah, no, that's a valid point. I suggested a pilot and he's like, okay, maybe we can just do that first to test the water. But regardless, so much. If I have more questions, I'll just type it in. I don't want to take any more FaceTime other people on this call.

Well, I appreciate that, but it's. It's always great getting these updates. Jen is. She's. I'm going to pull Jen up now, but she's asking you some questions and giving me some advice, too. So take a look at that when you get a chance.

Thanks.

All right, Jen, so I'm going to pull you up after I somewhat demote. Here we go. Change role, attendee. All right. And then, Marian, let me know if you want to chat as Well, I can put you up next. Just let me on the chat window there.

Okay. I think I'm connected.

Here we go. I can. How are you?

No one else has a question first.

I can just keep talking. Let me double check and see. Mary, to reiterate, if you have a question, you can go ahead and ask it whenever you'd like. Didn't see it. All right, Jen, you're up. What's up?

Okay, because I haven't gone through any of your course yet. I know you recommended I start with audience first because I was working on audience targeting. The program I'm going through is really accelerated. So basically, I launched my first ad campaign this morning. I don't know if this is an appropriate way to like. Like, if I can show you my ads manager and you can take a look at the ads, but they haven't been running for very long, so I don't know if you even have any feedback from me yet, but if you do and if you want me to screen share, how happy to share with you, you know, the ads, I'm trying to figure out how much I'd be able to share without obviously taking it out of, like, without turning it off.

So is it your data? Is that client's data?

It's mine. These are my ads, so.

Oh, yeah. I mean, you can share whatever you want, then you don't have to turn anything off for it.

Okay. I just. Yeah, because I've never done that before, so I don't know what I can turn on and off. Let me see if I can. Let me know.

And what's the. What's the campaign for?

It's to find my first client.

Okay, cool, cool.

So, you know, ideally I was targeting coaches, and then the narrowing layer was in software or. And then the other ad set was if they were like a Facebook business page admin or regular page admin. So I'm not even sure if that was an ideal combo that you would have recommended. We can talk about that. Is it better to show you this or to show you my audiences, which is in a different section.

Give me one second. So Shirosh has to drop, but she wanted to get your input. What I'll do is, first of all, she gave you your email address, and I can copy and paste the input Jen gave later for you if you need that as well. Okay, cool. So you're saying, well, so the goal is to get clients. What's your offer? Like, what are you offering?

In the ads, there's.

I mean, the offers. I think these are Performance based. It's basically, you know, schedule call to see if you qualify for performance based and if so, you wouldn't need to pay until we got you, you know, proper leads or sales. And it's really just with the intention of hopefully booking calls with people that do need help with their business and are ready to run ads. So, you know, it's only a small percentage probably that would qualify for performance based, but if they did, that would be great. And if not, you know, we're here to offer them different services. Like, you know, basically we, we. There's like an onboarding in the beginning where it's very much like, you know, do you have your funnel in place? You know, is the copy and the creative, like, does it look good? Do you have proper email sequence? You know, just so that we make sure that they can properly nurture any of their leads before we start the ads. And then, you know, we go into the ad section.

Got it. What's your link click view rate like so far? Meaning how many clicks are you getting?

I've only gotten four link clicks, but I don't think any of them have turned into leads yet.

Okay, so what I would say is this, when you're targeting a cold audience, it's hard to get them to commit to a phone call. So what I've seen work with most people in our position is they'll have some kind of freebie. It could be a free webinar, it could be a free download, something like that. But if I don't already know you, even if you are offering a free phone call or something like that, I'm not likely to click. So I think it's good to test it out to get an idea of what the cost will look like. The CPM looks like it's about right for your targeting. It's a little high, but it's a very specific audience. I would be surprised if you got a lot of results from this. But it's, it's worth a try. Cause if this works, it works. You know, I mean, so you know.

I know what you mean. Cause it's funny. It's like this, this mentor, this program, this is how everyone has been doing it and it seems to work. But I also. It's a very weird experience to be spending money on ads when you're, you know, when you feel like there's other ways that could be. You could go about it.

When you say it works, what do you mean it works? Are they doing the exact same kind of approach where they're offering A free call.

Yeah, exactly.

If it works, maybe it will. I mean, I can't. If they literally have data saying this has worked for clients using the exact same method of reaching out to cold audiences, then I would say spend your budget within your area of comfort. But I have not experienced the same thing before, so you can see what happens.

Okay. I think what you're saying, though, ultimately makes a lot of sense. If it doesn't work out as well, I'd love to just create a freebie because that for me would be really easy and fun to do, you know, tips and tricks to kind of, you know.

Have you tried doing this organically? Have you tried going on like Instagram or LinkedIn and saying, hey, by the way, here's what I do. You'd like a free blah, blah, blah. Here you go. If you tried that at all.

I've. Not at all. Because this is kind of, you know, their first recommended approach, I think. And because it's accelerated, they recommend this because people tend to find their first lead faster. But I agree, if you're trying to do it from a cost standpoint, it would be better to approach things organically. Right?

Yeah. I mean, here's the thing. Like, I don't know what your level of comfort is with spending on this. Like, I would have a number in your head, though. Like, I will not spend more than $1,000 if I get nothing. Like, whatever that number is.

That's pretty much her number, which I'm not saying is anywhere near my comfort level, but that is just what she recommends. We anticipate spending up to, like, people have gotten their first client or two before that. But in her mind, like, that's the worst case scenario. And if so, she'd recommend switching to a different type of campaign. The other one I was considering was ads audit because I could hopefully give, you know, valuable information to the person, but also because I'm really good with funnel design or review. So that's something I would offer probably as a pairing. But she said that performance based typically tends to get more booked calls. So that's why she recommends we start with this and then if it's not working out, we can switch over to the other one.

But.

But between you and me, I think if this doesn't work out, I'll probably just start with organic first because I don't think there's any harm in doing that. And I think it would be fun to just reach out to people and obviously offer them value before taking things further.

Yeah, yeah. I mean, keep me posted But I mean, I think your click view rate is around what I would expect for this. It's not bad. I mean, for that one ad. I mean, some of them aren't getting any clicks, but yeah, and this is.

Cbo, so I'm trying to understand too, is that also because Facebook tends to prefer one over another or should they all kind of.

Well, you don't have any conversion data, so the way that Facebook would even traffic your ads is based on finding people who are similar to others who have already converted. That's how algorithms work. So if you have zero conversion data and you're saying, hey, let's optimize for conversions, is going to say, I have no data like that. Like, machine learning needs to reverse engineer success. If there's no history of success, then it's hard to reverse engineer.

Okay. Would it be worth talking to you about audience targeting while we're. Okay, so the two pairings that I described, does it make sense to you or are there any other ones that you would have me consider if I could do this again? Because I might be able to adjust it before I hit the max ad spend?

Who's your target audience again?

Um, it was coaching and then either the next layer was Facebook business page admin or this Facebook page admins. And then the second pairing was coaching with software that coaches would typically use.

I mean, maybe other well known people that coach coaches if they're available. I think, I think your intuition is correct. Like literally consulting is a good idea. Here's the problem. Right Again. The way the algorithm works. I sound like I'm, you know, kind of explaining this mythical thing is it's going to give you, it's going to serve your ed to people who haven't shown an interest in consulting. But for all you know, they've been consulting for like 10 years and they don't need your service.

Right.

So that's where it gets a little tricky. I'm not saying don't do it, but it's like, yeah, you don't know if they actually need your help or not just because they're a consultant. Or they could be a management consultant working for like Deloitte. And it's like, no, we're good. You know, I'm not an independent one, but I think, I think that's where your filter of like making sure they're a Facebook page admin is bright. So I don't think it's your targeting. For me, it feels like the approach is not what I would do. But if you're literally Telling me they're saying this works for a lot of people, then, you know, you got to trust the process or as much, as much as you can.

I know that's the funny part about it, is that there's a lot of it that does feel counterintuitive. But I'm just trying to try it out and see how it goes. And if not, then, yeah, I'll deviate. And as far as, like, the creative, I don't know if you have any comments about that yet or I can't see it.

So I'm sorry.

Can I just click on it?

Yeah, yeah, go for it.

Like, view charts, maybe. Maybe. Okay.

Yeah.

So that's. That's the first one.

Yeah. Give me a reason why it's not measurable. Okay, so, I mean, I like the fact that you're. You're conversational. No, I don't. I don't see. I mean, for what the assets you have. I don't think there's anything wrong with the creative. Like, just kind of looking at it. What I've. What I have seen work or have heard that works is testimonials are good. And then sometimes, like, just you recording yourself with your phone, like, saying, hey, are your funnels all messed up? You know, are you confused as how to do this? I'm here to help you. So that way they actually see the person who's going to help them as opposed to an image. Yeah, but that would be my only suggestion is for you to actually be in the ad.

Okay.

Just a picture.

Okay, cool. And then this is the second ad creative. I don't know if that is based on your feedback, but.

Oh, that was way better. No, I'm joking. No, it's still. It's still not you. Because I want to know, like, and trust you. Like, why do I want to get on the call with you? You know, like, because when I saw that video. Oh, you know what, there's just something about her. She was engaging, she was informative, but she wasn't too salesy. I didn't want to talk to her, you know, so that's what I would recommend.

One thing they have recommended on our own Facebook business page is to add more videos because of that whole no, like, trust. But obviously I'm a bit camera shy, so I'm working up to that. But I agree with you. That's a good idea. I think they may have talked about video ad success, but I don't think it's a bad approach at all. I do think things like that, like, you Said feel more personable and relatable.

So, yeah, yeah, the video thing takes a while to get a hang of. Like, I'm still, like, awkward on camera sometimes. It's just I gotta turn my selfie light on. Hold on. But that's just. That's like. It takes a while, but I want to go back and, like, repost some of my first videos I ever did on social because I look scared and angry at the same time. It's like, dude, why are you making this video? So it does take time, but once you get comfortable with it, then you can, like, crank out content easily just from your cell phone, right? Like, no need for, you know, a studio or anything. But for you, I think that's gonna land very well as opposed to the static images without any kind of social proof. If you had, like, a testimonial saying, oh, I'm so glad I work with Jen, you know, things are amazing now, that'll be different. But if it's just you static, I think your personality has to carry the day a bit more.

I do have one client. I mean, I've done more like, social content and just product design for them. If they were going to give a testimonial, would it be like a video testimonial or could I create, like, a graphic treatment of a testimonial?

It could be either or, because, I mean, I have video testimonials and those that perform well on social. You could also just have, like, the written text as well. I mean, that's where you can do AB testing, though, right? One is a video, the other one's text. Let's see which one works better, right?

Okay, cool. And one thing I wanted to share with everyone, maybe you guys all know this, but something that I've been embracing that I really liked learning about was the fact that things that aren't perfect are actually more believable for most people. Meaning. Do you know what I'm saying? Like, meaning if you look too good, too slick, for some reason, people can't find it quite as relatable. So for me, like, I know you said you want to rerecord your videos, but I tend to really appreciate going back to people's, you know, like, first YouTube uploads and you can see how far they've come. But I also really like that that initial.

One of my clients gave me a testimonial for my. My group coaching program where it's, like, a bit more intensive. And he's like, yeah, you know, it was really good. So hope you all consider trying it. All right, well, I'll see you later. He's like, well, I guess I won't because I don't know you, but Bye. It was like. It was like the most goofiest thing you could have said in a testimonial video. But I made it so much better because obviously no one would write that in a script. He was just, you know, you know, speaking off the top of the head. But, yeah, to your point, when you mess up a little bit, when it's not super polished, it tends to land better.

Yeah. All right, thank you so much.

Yeah. And keep me posted on this. What I'd love to see you do as well is. And Marianne, let me know if you want to. I see you raised your hand. Let me know if you want to come on. Or if you just want to type something. It's up to you. But, Jen, what I'd love to see you do as well, if you have not, is just reaching out to your network, saying, hey, by the way, I'm doing this thing. Do you know someone who would like my help? Have you thought about doing that as well?

I have not. It's been so accelerated that I was just focused on launching my ads. But in my mind, this is the perfect time to start doing that, like reaching out to organic, you know, network and sources while the ads are running, just so that I have both in play.

Yeah, we cover that in module four, I believe. So I'm not saying to skip ahead if you want to stay this track with the ads, but I give you an actual script and a process to follow in regards to reaching out to your network. And I've interviewed hundreds of consultants in regards to how they grew their business. And the number one source of their first client is their network. So right now you either know or know someone who knows your first client or an additional client. So I would definitely consider doing that as well.

Awesome. Thank you so much. Yeah, I would definitely agree with that. That's what the clients I'm working with now, it's all personal referrals or my own network. So this will, like, add things. Definitely new territory for me. I think the other thing is that I'm excited to be in your course and go through it because deep down I would love to be a consultant, you know, in my own capacity. I just don't for some reason. I don't know if it's a mindset thing, but I don't quite see myself as a quote unquote expert yet. So I feel like it's been hard to see myself, you know, already establishing a consulting business. But at the same time, I know there's people I can already help, you know, for example, the person you're speaking to earlier, I definitely know, at minimum, I could give her, you know, really good, like, funnel design feedback at a minimum. So that's kind of the thing where I think it'll be fun to look at your course and see what I can start offering, regardless of what, you know, level of expertise I see myself having.

Yeah, I mean, as long as you're honest about where you're at, you know, it's fine to start if you're. Let's pretend it's like a 1 to 10. If you're at a 4, say, hey, I'm a 4. But I'm gonna be the best 4, you know, you've ever worked with. And this is the limit of my capacity. So on, so forth. It's fine. But I think you're. You're right. Your intuition is right that you already ready. Are ready. You said to be clear about how you can help people.

Awesome. Thank you, Terri.

Yep. Sure thing. And now we're gonna bring Marian up. So let me just do this. I'm going to demote you effectively and bring Marion up. There we go. Marion, I can't quite hear you yet. I think you might have to unmute. There you go.

Show myself.

Hey, how are you?

Got a haircut. So I was all new. I had my haircut.

Yeah, you gotta show it off.

I'm doing good. Thank you. I've been going through the work, but I've been doing it sparingly because I had a contract, and I just completed my contract. I do a lot of contract work. I'm a counselor, a licensed counselor, But I'm trying to get into coaching and consulting and. But because. Because of the pandemic. Took this big assignment, and it kind of, like, wore me out. So now I'm like. So I'm trying to. I know there's a big push now for the mental health, and I want to do courses. And so my question is, is doing courses for mental health a good thing, or should I just continue to go on to my consulting? I'm trying to build up a consulting business and coaching business.

I would say this. I think anytime you can have a product that you can sell that doesn't involve your time, it's a good fit. I think so long as you're confident in the content you would put in, that based on your experience, you should consider it because what you can do is you can still offer live consulting, but also give people the course too.

Okay.

That way when you're, you know, when you're, when you're having your, let's say it's a weekly meeting, they would have done some prep work initially in regards to having a more positive mindset or whatever it might be. But I would also recommend delivering that content, like more in a workshop style, live a few times.

Okay.

To see how it can scale effectively.

All right. Okay. Because I've done speaking engagements and they have gone over really well. And then, you know, like, say, with the pandemic hitting, but still, I'm still working, I'm still getting people. I've done a lot of zoom stuff. The key thing is a lot of, you know, things are going toward mental health. Mental health, mental health. I. I'm burnout from mental health, but it's like, do I take that off the table because it's a source of income, but I just don't want income anymore, so that's my biggest thing. You understand what I'm saying? Does that make sense?

Well, let me ask you two questions at once. So one, do you kind of have like a rough outline in your head of what the course would look like in regards to mental health?

Yes, if I. Because I'm more on the mindset, like you said, your mindset. And okay, on the mental health part, it's about mindset and being resilient, you know, helping people to know that no matter, you know, the things that are happening and going on is still a good thing. Now how do I get people to that good thing? So for me, it'll be doing a lot, you know, I would be doing short videos, you know, similar to what you're doing, encouraging them and taking them to steps and to get back on track with their life. Because a lot of the people, you know, with the contract that I've done it is, you know, going to different companies and talking to, you know, zooming people, not talking in person, but, you know, answering people questions about, you know, what is going on. And a lot of people have anxiety, so that's the biggest culprit. It's just anxious about what will tomorrow bring. So I thought of a. And I don't want to talk to people. I don't want counsel people. I should say that one on one. But I would like to have a course and do like a support group type thing when it comes to the counseling. Now, on the coaching end of the business, coaching and consulting, my thing is doing Mindset and their messaging, telling your story, because that's a part of the counseling, too, getting your story out. So. But not on a counseling standpoint, but just in the general standpoint of consulting.

And, you know, I would say this. I mean, about three years ago, maybe two years ago, I took this online course by this guy, Dr. Michael Gervais. He's a high performance psychologist. And it was like eight modules. And you learned how to write your personal philosophy, your vision, how to train mindfulness, optimism, grit, and how to tell your story as you were saying.

Yes.

And it got it through all this stuff step by step. It was like 500 bucks. I probably would have paid 2,000 bucks for it. Probably more, actually. It was really good to the point where eventually they did some kind of in person event in Seattle, and I paid probably a total of about 2,000 bucks to fly out to Seattle and attended as well. So that course for me, you know, even though it was a course, I was still able to get a bespoke outcome from it because it taught you how to fill out certain things like, again, like your personal philosophy, your vision, and, you know, like, your goals, you know, and all this stuff. So I strongly feel you could do this, even though it is a very personal thing. There are ways to follow a process and make it happen. And that's what they did with this course. So I think you could do the same as well.

Okay, great. Okay, that's. That was very good in point. Okay, that's what I need to hear. Okay. Yeah. Because I don't think I. I have to, you know, one on one with anyone anymore. You know, I want to do the course and be there to support.

Oh, and one thing I didn't mention is, like, during the course, you were put in cohorts of like 10 people, and you would all share your experience going through the exercises. It was all through the app. It wasn't like in person, but we had support from each other, more or less.

Okay.

So you can do the same thing.

Okay, all right. Okay, great. That's helpful. Okay. All right. Well, yes, that was my thing because, you know, I mean, there it is out there. Everyone is talking about it. It is so out there now. And I'm like, you are licensed, you are trained, so don't run from that. You know, while you're trying to build the other thing, use it. So that's what I want to try to do, but use it in a way that it doesn't burn me out.

So, yeah, and what, what this guy, Dr. Gervais saying now he's like, we need to, like, redefine what mental health is because there's so many people out now who are claiming to be experts. They're not, you know, like you. Like, you know, like real dedicated experts. And they're. There needs to be a voice of authority, people like you who are kind of filtering out of the noise. So more or less, that's a role you could play as well.

Okay. And that doctor you refer to, Dr. Gervais. How do you. Do you know how to spell that name?

Yeah, it's Gervais. G, E, R, V, A, I, S. Okay. Yeah. And his company is called Compete to Create.

Oh, okay.

Not Ricky Gervais, Jen. It's Michael Gervais.

Michael. Okay.

Yeah. Yeah.

Okay, then. Okay, yeah. Because I. I mean. Yeah, yeah. So. So that's what I want. And I want to get through your class. So now I will. Because I'm, you know, I have the time, and I think this is, you know, I'm like, okay, that's a. You know, I. I hadn't considered a course. Course, but since this is going on, I'm thinking, okay, maybe do a course.

Because what you can do is this, like, if you don't want to do as much live stuff, you can tell people, like, hey, look, I got a course that covers this. Why don't you take that first? If you still need some extra help. Here you go. Or with teachable, the program that Shirosha was talking about earlier, you can have some coaching right in there. They can push a button and book. Book some time with you, like for one hour, call if they want to. You can upsell them, but you don't have to do that if you don't want to.

Okay. Yes. I don't mind the coaching of it, and I don't mind doing the groups. You know, that would be great. You know, as you say, if you have a cohort and then maybe, you know, like, I mean, even what, you know, you know, like, it's so. So I'll fill it out. I'll come to see what's what. Okay. I'm gonna get through. So now where are we on the. Because I am at lesson nine. I know you three. All of that. So where are. Where are we as far as your, you know, today is.

We're just talking about anything today. But what I want to mention is you're in module two right now, I think. So if you're getting kind of caught up in all the research part.

Okay.

And skip ahead a little bit to where you start putting together your packages and your pricing if you want because you're an expert. You've been doing this for a while.

Okay.

But I would recommend checking out module seven because that's when I talk about having a group coaching program.

Okay.

Which is what you're talking about right now. And it's all based on having an online course, which I also talk about in group in module 7 too. So I might consider skipping ahead to those parts just to kind of give yourself an idea of where you're going.

Okay, sounds great. All righty.

Sounds good.

All right, Appreciate that.

Cool. All right, well, thank you for the questions. Everyone else as well. I'll be here next week, so if you have any more I can definitely grab those. But for now. All right, awesome. Cool. All right, well, have a good night chatting with you.

Okay, thank you.