This is a YouTube video titled "How to turn followers into leads #shorts" containing a discussion between two speakers about strategies for converting social media followers into leads and eventually buyers, emphasizing the importance of quality over quantity in follower base. The content was created on August 30, 2022.
In your experience, how do we convert these followers into a community and then eventually over to leads?
Yeah, I think that the way that I explain this to our students and the way that we teach it is that your goal isn't the number of followers you have, right? You could have a million followers. And if only one of those people is an ideal client, you're screwed. To your point, right? That's. That's not a lead. That's not leads. That is follow followers. So the opposition of that, which is what you would want, is to have a high concentration of ideal clients or leads in your community. Okay, so if I have a thousand followers and 999 of them are leads, guess who's going to be more profitable? It's the person with less followers, but has a high concentration of clients or potential clients. So when you think about a lead, a follower is going to be nurtured into a lead. If your content, from the very start, the very beginning, the first piece of content that they see of yours brings them in, they go to your profile, wherever that is, and you want them to binge the rest of your content. Right. And as long as there's congruence in that messaging of this is who I help, these are the things that I do, right? This is, you know, the topics that I talk on. They're going to stick around and they're going to be nurtured and kind of as they come down your social media funnel. I like to think of social media as kind of a funnel. Right. So it's brief, bringing in the follower, and that follower will turn into a lead. And as they move farther and farther down your funnel, then your followers become buyers.
