Terry RiceCreator of The R³ Method™ | Transformation Coach | Keynote Speaker

How Video Strategy Has Changed #shorts

Name: How Video Strategy Has Changed #shorts
Uploaded: 2022-07-13T21:00:05Z
Channel: Terry Rice
Description: This is a YouTube video titled "How Video Strategy Has Changed #shorts" containing a monologue or talk from July 13, 2022, discussing changes in video…

13 Jul 2022

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This is a YouTube video titled "How Video Strategy Has Changed #shorts" containing a monologue or talk from July 13, 2022, discussing changes in video content strategy on social media platforms, focusing on how individual videos are now viewed in isolation rather than as part of a curated profile grid.

Back when everything was on Instagram, you know, there's a lot of this focus on your. Your profile grid. And so it was all curated, and you're ready for anyone to look at your grid at any time and kind of assess you based on all of your content. And that's just not the way it is anymore. Oftentimes now it's going to be one person seeing your video kind of in a vacuum, and they don't know any of your context. And so all you want to focus on, on each video is, how can I hook somebody into this video, first and foremost, and make this an interesting video? And again, just view it all as an experiment and just go, okay, like, that's more data for me.