A speaker shares how to use LinkedIn DMs to book speaking gigs. The strategy is direct: message the right people, keep it simple, and focus on finding who actually books speakers at events rather than wasting time on theory.
You can just DM them and ask them who hires speakers at their organization. And I was like, could it be that simple? Could it be that simple? Here's the problem. When things are very impactful and monumental and meaningful, we naturally assume they have to be difficult. It can't be that easy. I can't just DM someone and say, hey, who hires speakers for your company? I got to set up the funnel and I got to use this tool. It's not the case sometimes. It doesn't always have to be that difficult. So what I did is to try it out. I DM to 10 people first degree connections on LinkedIn and I have a template. It's pretty basic. Hey, just curious, do you know who hires speakers at your organization? I gave this talk called Savage Storytelling. It's great for consulting teams as well as sales teams or anyone who's customer facing. They might have this title. Do you know who that would be? I said that to 10 people first time I did it like at 9 o' clock at night. By the next morning I got five responses. Five responses. So 50%, sample size of 10, but whatever, 50% of people still, yeah, got back to me and one of them was like, I can just hire you. And I was like, that's a pretty good idea. So I kept the process going. And then another person said the same thing. They're like, we probably can't pay your rate, but here's how much we can pay you. We'll pay you this much money as well as travel and lodging. What do you say? And I'm like, is this all I had to freaking do the whole time? Like I'm sitting here listening to freaking. I don't even know what it was like, like Young Jeezy or something like just Zon running out like DMing all these people and it works. So there's a concept called MIT is your most important task. Like what are the things you do every day to reach your goal? Now my MIT's are just DMing people on LinkedIn saying, hey, do you know someone who would want to work with me? So please try this stuff. Like I'm not sharing theories or something I read in a book or heard in a whatever. Like this actually works like it does. If you have questions about, you can reach out to me. But I don't ever share theory. I just share experiences. And if people find a lesson those experiences, that's sweet. But I just know what works for me and the people that I partner with. So that's why I enjoy sharing it. How much of your business at this point is like, Joel, consumers versus businesses.
