Meet Terry Rice - Business Development Consultant

My name is Terry Rice, and I help entrepreneurs monetize their knowledge so they can get paid for who they are as opposed to what they do. What drives me is the fact that there's so many people out there that are talented and have passion, but don't really know how to properly package it. To reach an audience that's waiting for someone just like them to come along. I'll work with a client and they'll say, I'm charging $100 an hour for this. And I'm like, double it. And all of a sudden they do, and they get more clients. So just being able to help people realize their value, but also how to structure that value in a way that appeals to the target audience. You have to realize your worth. For the first 10 years of my career, I was working with larger brands. Walmart, Best Buy, Delta, you name it. And that's fun as you're building your brand and your experience. But while I was on a fraternity with my son, there is this stillness, this quietness. And that's when I decided, you know what? I really want to focus on helping other people who are monetizing their knowledge through speaking, consulting. E courses help them understand how to do that with a defined process and a measurable approach that will give them the results they're looking for. X years from now, me saying, I help this person who lives in Queens grow their business, and now they're able to quit their job and spend more time with their kids. That's a cool story. As part of my role at Entrepreneur magazine, I get to interview hundreds of entrepreneurs and I get to learn about their best practices, their techniques, their daily routines. And then I test them out on myself to see if it actually works. So I have three kids. A lot of other entrepreneurs, they say, oh, you gotta burn the midnight oil. And for me, I'm like, there is no midnight oil. I'm in bed by 10. So having children can actually be an advantage because you have to teach yourself how to be more efficient and the days and hours that you are actually working. When I'm working with other people, I teach them that same level of focus and efficiency. I sit down and say, what are the three things I need to accomplish today? If you anchor yourself to those three things, that's 15 things you've done this week that are very positive and aligned with your goals and the vision that you have. Around noon, I leave. Normally I go to the gym. I have my crew there, I do my thing, and I leave my office around 5 o' clock and I'm done. So in any given week, I'm only working about 35 hours. But I'm getting so much work during those 35 hours because I have to be more efficient. It's just focusing on an impact. But you can't do that without a real goal. You're not just like a client of mine or a business partner. I'm a friend of your future, and I actually want to see you grow because there's so much opportunity out there. And I think, you know, 30 years from now, we're all going to be sitting here thinking, wow, that was the time to really get involved here.