Neglecting Existing Customers? The Overlooked Goldmine In Your Backyard w/ Evan Goldberg #shorts

You know, we one of the biggest lessons we learned is how important it is to look at your existing customers and what their experience is and how you can serve them better and how you can certainly sell more to them, which starts with serving them better. And, you know, there's always the allure of the new deal, the new customer and those of course, that helps grow your business. But I think sometimes people underestimate how much growth you can get by mining your existing customer base and really paying attention to them. You know, I certainly was one of those entrepreneurs that's like land grab, let's get as many customers as we can. And thinking about, you know, when you close a deal, it's like, okay, you know, who's next? What have you done for me lately? That sort of thing. So I think that's an important discipline is that balance between expanding your customer base and nurturing your existing customers.