Terry RiceCreator of The R³ Method™ | Transformation Coach | Keynote Speaker

One common mistake business owners make on social media #shorts

Name: One common mistake business owners make on social media #shorts
Uploaded: 2022-08-25T21:45:00Z
Channel: Terry Rice
Description: Business owners often confuse how social media works with why people actually engage. The real mistake is focusing on mechanics instead of understanding…

25 Aug 2022

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Business owners often confuse how social media works with why people actually engage. The real mistake is focusing on mechanics instead of understanding the psychology that makes someone want to follow, like, or buy.

What are some of the common ways they're failing to build this community or convert these leads just based on your experience and interaction with them?
People get really focused on the mechanisms. So I think that social media has two big compartments. You have the psychology of social media and then you have the mechanisms. The mechanisms is like hashtags, geo tags, stories, lives. It's all of the tools built within the platform. People focus on trending audio, this thing, that thing call to action. But what they're not focused enough on is the psychology behind the content. Right? So what is going to make someone stop their scroll? You have to. You're fighting for attention from everything that's going on in the world, from everyone else that this person is following. You're fighting to get the attention of the algorithm, right? To favor you and to get your content pushed out to more people so that they can find you and.